Síclo Fest Perú 2024: Estrategias audiovisuales en reels de Instagram
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Advisors
Pegot Ogier, EvelyneIssue Date
2024-11-19
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Síclo Fest Peru 2024: Audiovisual Strategies in Instagram ReelsAbstract
Síclo es un centro deportivo fundado en México en 2015 y, desde el año 2020, tiene presencia en Lima, Perú. Este trabajo analiza los elementos audiovisuales utilizados en los reels de Instagram creados para promocionar y recapitular el Síclo Fest Perú 2024, un festival anual organizado por el centro. En su cuarta edición, el evento utilizó su perfil de Instagram para reforzar su vínculo con la comunidad y atraer nuevos participantes. Se seleccionaron cinco reels que destacan por su capacidad de reflejar la esencia del evento, utilizando recursos audiovisuales que contribuyen a la promoción efectiva del festival.Síclo is a sports center founded in Mexico in 2015 and has had a presence in Lima, Peru, since 2020. This work analyzes the audiovisual elements used in the Instagram reels created to promote and recap the Síclo Fest Peru 2024, an annual festival organized by the center. In its fourth edition, the event utilized its Instagram profile to strengthen its bond with the community and attract new participants. Five reels were selected that stand out for their ability to reflect the essence of the event, using audiovisual resources that contribute to the effective promotion of the festival.
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info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
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