Comunicación y Fotografía
Recent Submissions
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Digital preservation of historical photographic archives as documentary heritage(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2024-01-01)The purpose of this study is to analyze the perceptions of long-time photography specialists regarding photographic archives in Peruvian publishing companies. This is due to the need to know what is needed to raise awareness about the importance of conservation and what are the criteria for the selection of photographic archives. The qualitative methodology was applied with an ethnographic approach, conducting ten interviews with specialists with more than 20 years of experience in archiving, curatorship and conservation, who have worked in emblematic newspapers such as El Comercio, La República and El Peruano. The following findings have been identified and evidenced: lack of recognition and official protection of archives, lack of public management, long-term digitization, preventive conservation, safeguarding collective and visual memory, among others.Acceso restringido temporalmente
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Perceptions of Peruvian women on the digital photographic manipulation of the female body in advertisements(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2024-01-01)This study analyzes the perception of young Peruvian women between 23 and 33 years of age, graduates of a private university in Lima, Peru, on the manipulation of photographic images of the female body in advertising, based on stereotypes of beauty and male gaze in the campaign of the perfume J’adore by Dior. For this purpose, this study is positioned in the interpretative paradigm, qualitative approach with an ethnographic design. The information was collected through semi-structured interviews with 20 young women graduates of the Faculty of Communications and Administration. As a result, it was evidenced the excessive use of Adobe Photoshop, the conception of beauty, the aspirational image, among others. Therefore, it is suggested to continue with this line of research to know the perceptions of other study groups about male gaze and its relationship with photographic manipulation.Acceso restringido temporalmente
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The touristic photographic representation of Andean identity in the Marca Peru’s Instagram(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2024-01-01)This study analyzes the representation of Andean identity in three travel photographs shared about Cusco by Brand Peru on Instagram from 2023. Its approach is qualitative with an ethnographic design. Nineteen semi-structured interviews were conducted to learn about and interpret the perceptions of university students of Tourism and Anthropology at the Universidad Nacional San Antonio de Abad (Cusco). The results show that the photographs do not represent the Andean identity because they do not include the diversity of elements that make it up. Instead, the images tend to disseminate mercantilist, stereotyped and superficial discourses about the city of Cusco and its Andean characteristics. Due to the scarce information in this context, it is recommended to continue with research along the lines of the analysis of the representation of Andean identity in photographs on various social media platforms.Acceso restringido temporalmente