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Authors
Olivares Principe, Jacqueline StepfanieMercado Talancha, Arlene Alicia
Villon Timana, Carlos Antonio
Advisors
Pino Jordan, Ricardo MiguelIssue Date
2024-04-16Keywords
Fécula de yucaDiversificar
Financiamiento
Sostenibilidad
Tapioc starch
To diversify
Financing
Sustainability
Metadata
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Sustainability Plan for a Chemical Products CompanyAbstract
El presente trabajo expone la investigación realizada en una empresa comercializadora de productos químicos especializados que en los últimos años ha tenido un bajo crecimiento en ventas. La matriz tiene una gran injerencia sobre las decisiones locales lo que no permite mayor crecimiento salvo el orgánico. La investigación se centra en presentar propuestas de valor que generen crecimiento en ventas, siendo uno de los principales cambios el diversificar cartera con un producto clave, con potencial de crecimiento en el mercado peruano, asimismo, se propone tomar financiamiento con entidades bancarias locales, a fin de mostrar a la matriz que siguiendo estrategias claras y definidas a nivel local se puede llegar a que el proyecto sea viable y exitoso.This work presents the research carried out in a company specialized in chemical products that in recent years has had low growth in sales. The matrix company has great influence over local decisions, which does not allow further growth except organic growth. The research focuses on presenting value proposals that generate growth in sales, one of the main changes is to diversify the portfolio with a key product, with growth potential in the Peruvian market. Likewise, it is proposed to take financing with local banking entities, in order to show the matrix that by following clear and defined strategies at the local level, the project can be made viable and successful.
Type
info:eu-repo/semantics/masterThesisRights
info:eu-repo/semantics/openAccessLanguage
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