Plan estratégico para el crecimiento sostenido de una empresa de fabricación de ventiladores industriales
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Authors
Espejo Alegre Julio EduardoAdvisors
Hernández Bazo, Carlos AlbertoIssue Date
2024-03-26Keywords
Plan estratégicoMetalmecánica
objetivos
Ventaja competitiva
Strategic plan
Metalworking
Objectives
Competitive advantage
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Strategic Plan for the sustained growth of an Industrial Fan Manufacturing companyAbstract
La presente tesis desarrolla un plan estratégico para una empresa metalmecánica cuyo principal problema es que no está creciendo en facturación según el potencial del mercado, con una rentabilidad baja que no permite su mayor crecimiento. Es por ello que se plantea implementar un plan estratégico para su crecimiento sostenido en el tiempo, para ello se realiza una evaluación tanto interna como externa, utilizando matrices como herramientas de apoyo que ayudaran a determinar las estrategias a seguir y cuál es su ventaja competitiva, se definen los objetivos y puntos de seguimiento, y se comprueba la viabilidad económica de la inversión a realizar en un plazo de 3 años.This thesis develops a strategic plan for a metalworking company whose main problem is that it is not growing in turnover according to the market potential, with low profitability that does not allow for further growth. That is why it is proposed to implement a strategic plan for its sustained growth over time, for this an internal and external evaluation is carried out, using matrices as support tools that will help determine the strategies to follow and what is its competitive advantage. The objectives and monitoring points are defined, and the economic viability of the investment to be made is checked within a period of 3 years.
Type
info:eu-repo/semantics/masterThesisRights
Attribution-NonCommercial-ShareAlike 4.0 Internationalinfo:eu-repo/semantics/openAccess
Language
spaCollections
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International