The objective of the present investigation is to publicize the situation of the forests with respect to the contamination of soils by hydrocarbons. The biotechnological processes applied to soil bioremediation and the feasibility of applying them in the country were investigated. Hydrocarbons are the major contaminants due to their resistance to biodegradation and their ability to bioaccumulate in the soil. In the world it is estimated that around 2,381,000 barrels of oil are spilled per year due to spills. Similarly, only in the Peruvian Amazon there have been 566 oil spills and from 1997 to 2021 87,370.82 barrels of oil have been spilled. All this has caused social conflicts and loss of species. In the case of the Bagua province, Imaza district, Inayo annex that crosses the Norperuano Pipeline, many times due to mismanagement, the pipeline has suffered ruptures and subsequent hydrocarbon leaks. The purpose of the study is to publicize in-situ bioremediation techniques, bioventing, bioaugmentation and biostimulation, and ex-situ Technology remediation techniques such as biopiles and landfarming. As well as the phytoremediation technique. The comparative result of the techniques showed the lines of thought that led to the selection of the most appropriate technique for the Amazonian soil of study.

Commercial enterprises carry out activities in which goods or services are exchanged for money, which allows them to keep operating by recovering their investment to continue producing goods or services, thus promoting the growth of the economy; This process feeds the generation of employment, satisfaction of consumer needs and development of products and services of societies. Of the total number of commercial organizations operating in the world, 90% are micro, small and medium-sized enterprises (MSMEs), and in the Peruvian case the importance of this type of companies is even greater since they represent 85% of employment and contribute to 84% of the Gross Domestic Product (GDP); Specifically, micro and small enterprises represent 95.8% of the country's companies. However, despite their importance, only 10% of these companies manage to pass the 10-month operating period, due to their low level of competitiveness. There are several factors that affect this performance, however, it has been identified that 90% of companies consider that in order to operate properly they must develop marketing and sales processes supported by digital businesses. To overcome these deficiencies, it has been established as the main objective in the following research to implement an agile and efficient model based on customer segmentation and adaptive sales generation using Digital Transformation with the aim of improving sales, reducing customer service times, improving customer acquisition and customer development, through efficient management processes.