El impacto del marketing 4.0 en la decisión de compra en los nuevos consumidores en el sector tecnología
Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Advisors
Florián Castro, RafaelIssue Date
2021-10-04Keywords
Marketing 4.0Decisión de compra
Nuevos consumidores
Marketing digital
Digitalización
Purchase decision
New consumers
Digital marketing
Digitization
Metadata
Show full item recordOther Titles
The impact of marketing 4.0 on the purchase decision of new consumers in the technology sectorAbstract
El mercado se ha visto modificado y se transformado y renovado en los últimos tiempos, principalmente en los años 2020 y 2021, a raíz de la aparición del COVID-19. Es por ello que presente trabajo busca analizar impacto del marketing 4.0 en la decisión de compra de los nuevos consumidores en el sector tecnológico. Para lograr el objetivo establecido, se realizó un análisis de los antecedentes del tema para contar con una base previa que sirva de guía y ayuda en la elaboración del trabajo. Asimismo, se utilizaron fuentes anteriores que fueron utilizadas para establecer las variables y poder definir las hipótesis planteadas. Con la siguiente investigación se busca analizar la relación que existe entre los elementos que conforman el marketing 4.0, y la decisión de compra de los consumidores.The market has been modified and transformed and renewed in recent times, mainly in 2020 and 2021, as a result of the appearance of COVID-19. That is why this work seeks to analyze the impact of 4.0 marketing on the purchase decision of new consumers in the technology sector. To achieve the established objective, an analysis of the background of the subject was carried out in order to have a previous basis that serves as a guide and helps in the preparation of the work. Likewise, previous sources were used that were used to establish the variables and to be able to define the hypotheses raised. The following research seeks to analyze the relationship that exists between the elements that make up marketing 4.0, and the purchase decision of consumers.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons