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Authors
Correa Estrella, AlfredoHuatuco Martel, Claudia Beatriz

Paniagua Campos , Lenny Fiorela

Quispe Gibaja , Alejandro

Taza Villa, Nickole
Advisors
Arteaga Cueva, Javier AlcidesIssue Date
2022-07-05
Metadata
Show full item recordAbstract
El presente proyecto es un aplicativo llamado “Miku Thani” para jóvenes entre 20 - 30 años que estén interesados en llevar una vida saludable. El fin del aplicativo es poder ofrecer un servicio completo a jóvenes que necesitan o desean llevar una vida saludable, teniendo como propuesta de valor a planes de alimentación sugeridos realizados por expertos, escáner para registrar y medir su progreso, una rutina de ejercicios, videotips de informativos y una comunidad donde los usuarios podrán interactuar. En base a la investigación realizada, se encontraron una serie de factores que influyen a que los jóvenes no puedan seguir o se le dificulte llevar una vida saludable comiendo sano. Dentro de los factores identificados se encontraron: Planes nutricionales no avalados por expertos, presión social, la desmotivación a seguir un plan de alimentación, falta de tiempo para preparar alimentos y el pensamiento a que llevar una vida saludable es limitarse a comer. Asimismo, se realizaron diversos experimentos utilizando las redes sociales para identificar la intención de compra de nuestros usuarios potenciales, a través de publicaciones y promociones se obtuvo la suficiente información para elaborar la proyección de ventas del proyecto.This project is an application called "Miku Thani" for young people between 20 - 30 years old who are interested in leading a healthy life. The purpose of the application is to offer a complete service to young people who need or want to lead a healthy life, having as a value proposition suggested meal plans made by experts, a scanner to record and measure their progress, an exercise routine, informative video tips and a community where users can interact. Based on the research conducted, a series of factors were found that make it difficult or impossible for young people to lead a healthy life by eating healthy. Among the factors identified were: nutritional plans not endorsed by experts, social pressure, lack of motivation to follow an eating plan, lack of time to prepare food and the thought that leading a healthy life is limited to eating. Likewise, several experiments were carried out using social networks to identify the purchase intention of our potential users, through publications and promotions we obtained enough information to elaborate the sales projection of the project.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
spaCollections
The following license files are associated with this item:
- Creative Commons