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Authors
Atoche Zapata, Carlos HidalgoValdivia Hoyos, Fernando Antonio
Gonzales Carrillo, Rodrigo Miguel
Linares Garate, Carolina Alejandra
Mejía Mena, Flor María
Issue Date
2022-07-04
Metadata
Show full item recordOther Titles
Doggy home: dog daycareAbstract
El presente proyecto muestra la viabilidad de la ejecución de una guardería canina para mascotas, en base a la investigación realizada en Lima Metropolitana en los NSE “A”, “B” y “C”. Asimismo, dicha investigación permitió conocer las preocupaciones y alegrías que tienen los dueños de las mascotas cuando no se encuentran alrededor para cuidar de ellos. Además, se detectó que varios de los dueños de una mascota tienen menos tiempo para dedicarse a estos, por lo cual recurren a conexiones de confianza, tales como familiares o amigos, para solicitar su apoyo con el cuidado de su mascota durante un tiempo determinado. Por último, se identificó que algunos dueños cancelan sus planes previamente agendados por la preocupación del cuidado de su mascota, lo cual genera que busquen una opción de confianza, ya sea una persona o un establecimiento, para que atiendan las necesidades de su mascota cuando estén realizando sus planes lejos de ellos. Para poder desarrollar este proyecto se realizó una serie de análisis referente a los clientes, competidores, especialistas y otros factores externos. Adicionalmente, esta investigación contiene el desarrollo de las siguientes actividades para determinar la viabilidad del proyecto: Validación del Problema, Business Model Canvas, Validación de la Solución, Validación del Modelo de Negocio, Plan de Ejecución del Concierge y Plan Financiero. Cabe resaltar que dicha viabilidad se reflejó en el Plan Financiero proyectado a 3 años, periodo en el que el proyecto generaría valor tanto para la empresa como para sus accionistas.This project shows the feasibility of executing a dog daycare for pets, based on research carried out in Metropolitan Lima in NSE "A", "B" and "C". Likewise, this research allowed to know the worries and joys that pet owners have when they are not around to take care of them. In addition, it was found that many pet owners have less time to dedicate to their pets, so they turn to trusted connections, such as family or friends, to request their support with the care of their pet for a certain period of time. Lastly, it was identified that some owners cancel their previously scheduled plans due to concern for the care of their pet, which leads them to look for a trusted option, either a person or an establishment, to attend to the needs of their pet when they are away. carrying out his plans away from them. In order to develop this project, a series of analyzes were carried out regarding customers, competitors, specialists and other external factors. Additionally, this research contains the development of the following activities to determine the feasibility of the project: Problem Validation, Business Model Canvas, Solution Validation, Business Model Validation, Concierge Execution Plan and Financial Plan. It should be noted that said viability was reflected in the Financial Plan projected for 3 years, a period in which the project would generate value for both the company and its shareholders.
Type
Trabajo de investigaciónRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons