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Advisors
Cárdenas Solis, Celia HermelindaIssue Date
2022-07-05
Metadata
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Mermelazu business planAbstract
El presente proyecto de negocios consiste en demostrar la factibilidad de la exportación de mermelada de copoazú al mercado de California, Estados Unidos generando una rentabilidad esperada por los accionistas. La propuesta de valor del plan de negocios es entregar al mercado objetivo una mermelada nutracéutica compuesta por pulpa orgánica del super fruto de copoazú en envase de 350 gramos. Vale precisar que en la opinión pública de Estados Unidos se empieza a difundir en medios especializados los múltiples beneficios a la salud entre ellos que el fruto puede ser consumido por personas que padecen diabetes. En la encuesta realizada de 310 residentes de la ciudad California resulto que el 83.87% acepta el producto mermelada de copoazu y reconoce los diversos beneficios para una dieta diaria saludable con este producto. La evaluación económica y financiera para el negocio de la exportación de mermelada de copoazú al mercado de California, Estados Unidos proporciono resultados favorables obteniéndose una TIR 65.84% superior al Costo de Oportunidad del accionista del 12.4 % con lo que se puede concluir que el proyecto es rentable.This business project consists of demonstrating the feasibility of exporting Mermelazu to the California market, United States, generating a return expected by shareholders. The value proposition of the business plan is to deliver to the target market a nutraceutical jam composed of organic pulp from the Copoazú super fruit in a 350-gram container. It is worth mentioning that public opinion in the United States is beginning to spread in specialized media the multiple health benefits, including that the fruit can be consumed by people with diabetes. In the survey of 310 residents of the city of California, it turned out that 83.87% accept the copoazu jam product and recognize the various benefits for a healthy daily diet with this product. The economic and financial evaluation for the cupuassu jam export business to the California market, United States, provided favorable results, obtaining an IRR 65.84% higher than the shareholder's Opportunity Cost of 12.4%, with which it can be concluded that the project is profitable.
Type
info:eu-repo/semantics/masterThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons