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Authors
Ayala Gutierrez, MarianellaCanales Pelaez, Rocio Viviana
Fernandez Diaz, Liliana
Huarcaya Landauro, Brenda Mabel
Osorio Lench, Renzo Alberto
Issue Date
2021-12-08
Metadata
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Peruvian Fashion TruckAbstract
En la actualidad, existen emprendedores en redes sociales que han iniciado su marca debido a la emergencia sanitaria de la Covid-19. Sin embargo, ellos no tienen suficiente capital para solventar gastos de alquiler, páginas web y publicidad virtual. Asimismo, los consumidores finales tienen que acatar restricciones que dificultan su experiencia de compra. Por tal motivo, surgió Peruvian Fashion Truck, una tienda móvil (truck) que se encontrará en 9 puntos de ventas estratégicos de Lima Metropolitana y donde los emprendedores podrán exhibir sus prendas en físico, además de contar con una plataforma virtual que fomentará un volumen de ventas favorecedor. Por otro lado, los consumidores finales tendrán un canal de venta presencial a través del furgón, con su ubicación en tiempo real que facilitará su asistencia y una tienda virtual con diversidad de prendas, medios de pago y formas de entrega para realizar sus compras. Este proyecto cuenta con dos canales agiles e innovadores de venta y está dirigido a consumidores de un NSE B y C en Lima Metropolitana, además de emprendedores de Perú que se encuentren presentes en redes sociales. Peruvian Fashion Truck mantiene una tendencia de crecimiento constante a lo largo de su horizonte, demostrando ser un proyecto viable y rentable lo cual se cerciora a través de sus indicadores financieros con un valor presente neto de 916,782 que demuestra su viabilidad y una tasa interna de retorno de 74.63% que demuestra un beneficio que tendrá la inversión para las cantidades que no se han retirado del proyecto.Currently, there are social media entrepreneurs who have started their brand due to the Covid-19 health emergency. However, they do not have enough capital to cover the costs of rent, websites and virtual advertising. Also, end consumers have to abide by restrictions that hinder their shopping experience. For this reason, Peruvian Fashion Truck was created, a mobile store (truck) that will be located in 9 strategic points of sale in Metropolitan Lima, where entrepreneurs will be able to display their garments in physical form, in addition to having a virtual platform that will promote a favorable sales volume. On the other hand, end consumers will have a face-to-face sales channel through the van, with its real-time location that will facilitate their assistance and a virtual store with a variety of garments, payment methods and delivery methods to make their purchases. This project has two agile and innovative sales channels and is aimed at consumers of NSE B and C in Metropolitan Lima, as well as Peruvian entrepreneurs who are present in social networks. Peruvian Fashion Truck maintains a constant growth trend throughout its horizon, demonstrating that it is a viable and profitable project, which is evidenced by its financial indicators with a net present value of 916,782, which demonstrates its viability, and an internal rate of return of 74.63%, which demonstrates a return on investment for the amounts that have not been withdrawn from the project.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
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The following license files are associated with this item:
- Creative Commons