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Authors
Choo Yoo, José YoungFernández Ayala, Elvira
Martínez Vera, Brenda Elizabeth
Pacheco Diaz, Gerson Elvis
Salas Valladolid, Jhoscelyn
Advisors
Vargas Garcia, Allan HerminioIssue Date
2021-12-13
Metadata
Show full item recordAbstract
El modelo de negocio propuesto por “SUMAQ” está orientado a brindar un servicio de reservas de aplicación para solicitar profesionales, en el sector de belleza, hacia los hogares de acuerdo con su disponibilidad. Este servicio busca brindar facilidades y comodidades hacia los clientes que quieren cubrir necesidades con respecto a la belleza, es decir desde un simple corte de cabello, teñirse el cabello, hacerse la manicure, pedicure, etc. Para el presente proyecto buscamos abarcar los distritos de la Zona 6 y 7 de Lima metropolitana que comprenden los siguientes distritos: Jesús María, Lince, Pueblo Libre, Magdalena, San Miguel, Miraflores, San Isidro, San Borja, Surco, La Molina. Basándonos en el NSE de sectores A y B. Cabe resaltar que el sector de cosméticos y belleza ha tenido un crecimiento continuo hasta antes de la pandemia del COVID-19. No obstante, los diferentes rubros de negocios se están reactivando poco a poco. En este contexto, buscamos aprovechar la activación de este sector para poder ofrecerle a los clientes una experiencia nueva integrada en nuestras plataformas digitales ya sea por la web y/o App.The business model proposed by "SUMAQ " is oriented to provide a booking service via application to request professionals in the beauty sector to homes according to their availability. This service seeks to provide the facilities and amenities to customers who want to meet the needs with respect to beauty, from a simple haircut, hair coloring, manicure, pedicure, etc. For this project we seek to cover the districts of zone 6 and 7 of metropolitan Lima, which include the following districts: Jesus Maria, Lince, Pueblo Libre, Magdalena, San Miguel, Miraflores, San Isidro, San Borja, Surco, La Molina. Based on the LSE of sectors A, B and C. It should be noted that the cosmetics and beauty sector has had continuous growth until before the COVID-19 pandemic. However, the different business lines are being reactivated little by little. In this context, we seek to take advantage of the activation of this sector to be able to offer customers a new experience integrated into our digital platforms either through the web and / or App.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
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- Creative Commons