La empresa moderna versus la empresa tradicional, un análisis desde el punto de vista de la gestión de la digitalización
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Issue Date
2021-11-20
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La digitalización está transformando la forma en que las empresas piensan y crean un entorno competitivo. Abre mayores oportunidades para la elaboración de modelos de negocio innovadores. Por tanto, realza la importancia del análisis de macrodatos para mejorar la capacidad de una empresa de conectar tecnología y clientes. En general, se sabe poco sobre cómo las empresas desarrollan e implementan innovaciones digitales. Muchas se han quedado sin saber cómo invertir eficazmente en adquirir la capacidad de analizar datos y utilizar sus conclusiones para impulsar su agenda de innovación. El flagelo de la pandemia causada por la Covid19 desnudó esta falencia, la que afectó duramente al sector empresarial. Fueron años en los que un alto porcentaje de dueños de negocios se vieron obligados a implementar tecnología digital en sus procesos para desarrollar nuevas áreas, o mejorar las existentes dentro de sus organizaciones con el objetivo de poder subsistir. Es por ello que el presente trabajo ha investigado la bibliografía del último lustro relacionada a la gestión de la digitalización de las empresas modernas versus las empresas tradicionales, a fin de poder hallar las controversias en las posturas de los diferentes autores consultados, contrastando sus posturas referentes a los temas sobre gestión comercial, logística y tecnológica con mayor claridad.Digitalization is transforming the way in which companies think and create a competitive environment. It opens more opportunities to create innovative business models in bilateral markets, and, therefore, it heightens the importance of analyzing macrodata to improve a business’ capacity to connect technology and clients. If we add to this a correct management of both abilities and knowledge, the adoption of Big Data analysis will ease executives’ decision-making processes. On the whole, there is little knowledge about how businesses develop and implement digital innovations. Many companies were left behind, without knowing how to effectively invest in acquiring the capacity to analyze data and to utilize the conclusions of those analyses to impulse an innovation agenda. Covid19 pandemic revealed this insufficiency, affecting the business sector hardly. Those were years in which a high percentage of business owners felt forced to implement digital technology in their processes to either develop new areas or improve the existing ones with the sole goal to surviving the crisis. This motivated the authors of this document to research five years time of publications on the management of digitalization processes in modern companies and in contrast with traditional companies, to find controversies in the positions of the different authors, to contrast their ideas and, ultimately, to allow us to understand their conclusions about commercial, logistic and technological management more clearly.
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