Modelo de negocio basado en la implementación de un aplicativo para sobrellevar la diabetes
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Authors
Alcántara Alfaro, Paola KaryméCifuentes Espinoza, Franco Renato
Fernandez Estrada, Camila Alexandra
Qwistgaard Espinal, Lourdes Felicita
Salcedo Robles, Diana Anel
Issue Date
2021-11-19Keywords
DiabetesApoyo profesional
Acompañamiento de salud
Modelo de negocio
Aplicativo móvil
Professional support
Health accompaniment
Business model
Mobile application
Metadata
Show full item recordOther Titles
Business model based on the implementation of an application for coping with diabetesAbstract
En el Perú, los casos de diabetes mellitus van en aumento conforme menciona la Encuesta Demográfica y de Salud Familiar, ENDES, (2019). Ello se evidencia con el hecho que, en un grupo de cien peruanos, cuatro de ellos son pacientes diabéticos. Dicha cifra motivó la investigación del segmento y se cuestionó el estilo de vida de dichas personas. De ello, surgió la idea de Easy Life para tratarse de un modelo de negocio basado en la implementación de un aplicativo para sobrellevar la diabetes. De esta manera, Easy Life se compromete a brindar apoyo y mejoras en el estilo de vida de las personas diabéticas con dieta y actividad física acorde a sus necesidades. Por ello la propuesta de valor implica brindar una lista de servicios enfocados en el usuario para que puedan sobrellevar su diagnóstico. En el presente trabajo se ha realizado la investigación y análisis de la viabilidad del modelo de negocio. Por ello, se desarrollaron diversos tipos de validaciones tanto con potenciales clientes, socios como expertos para conocer el desempeño real del proyecto. Además, se han llevado a cabo concierges con la finalidad de evaluar las intenciones de compra de los planes mensuales. Ello se originó con especial detalle en el cumplimiento de cada cuadrante del Business Model Canvas que se refleja tanto en el plan de marketing como en flujo financiero junto con la proyección de ventas. De esta manera, se plantea la evolución del modelo desde la idea hasta el desarrollo de la misma.In Perú, diabetes mellitus cases are increasing according to the Demographic and Family Health Survey, ENDES, (2019). This is evidenced by the fact that in a group of one hundred Peruvians, four of them are diabetic patients. Such figure motivated the investigation of that segment, and their lifestyle was questioned. From this, Easy Life became an idea to be a business model based on the implementation of an application to cope with diabetes. In this way, Easy Life is committed to providing support and lifestyle improvements for diabetics with diet and physical activity according to their needs. Therefore, the value proposition involves providing a list of user-focused services to help them cope with their diagnosis. In the present investigation, research and analysis of the viability of the business model has been carried out. Therefore, different types of validations were developed with potential customers, business partners and experts in order to know the real performance of the project. In addition, concierges have been executed in order to evaluate the acquisition behaviour on the monthly plans. It originated with special detail in the fulfilment of each quadrant of the Business Model Canvas which is reflected in the marketing plan as well as in the financial flow in conjunction with the sales projection. In its entirety, the evolution of the model from the idea through to the development of the idea is thus shown.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons