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Authors
Avanto Garcia, Renato PaoloContreras Carazas, Antuane Jimena
Lora Alvarado, Daniela Regina
Vásquez Varillas, Alonso David
Zúñiga Falcón, Alesandra Nicole
Advisors
Arteaga Cueva, Javier AlcidesIssue Date
2021-11-27
Metadata
Show full item recordAbstract
El presente proyecto desarrolla una idea de negocio, la cual fue creada por todo el equipo de trabajo ante la percepción de una problemática en la sociedad peruana a raíz de la pandemia de la Covid-19. Debido a que actualmente, los restaurantes ha sido uno de los rubros más afectados económicamente. Por una parte, tenemos los comensales, los cuales se espera mejorar la gestión de promociones que existen en los restaurantes durante las horas menos transcurridas, ya que mayormente se promocionan solamente durante las horas pico. Por otra parte, en cuanto a los restaurantes esperamos incrementar su ticket promedio a través del aumento de la afluencia de comensales durante las horas “muertas”. Por lo cual, se decidió crear un aplicativo móvil llamado A Comer!, el cual espera brindar un gran servicio para los comensales y restaurantes. Para lograr la validación, fue necesario realizar diversos experimentos como entrevistas, encuestas, interacción mediante redes sociales, las cuales permitieron darle validez al modelo de negocio, asimismo se buscó validar el interés de compra por parte de los usuarios potenciales. Finalmente, se realizó un plan financiero que permitió la valorización económica mediante los flujos de caja positivos.This project develops a business idea, which was created by the entire work team due to the perception of a problem in Peruvian society as a result of the Covid-19 pandemic. Because currently, restaurants have been one of the most economically affected areas. On the one hand, we have the diners, who are expected to improve the management of promotions that exist in restaurants during off-peak hours, since they are mostly promoted only during peak hours. On the other hand, as for the restaurants, we expect to increase their average ticket through the increase of the affluence of diners during the "dead" hours. Therefore, it was decided to create a mobile application called A Comer! which is expected to provide a great service for diners and restaurants. To achieve validation, it was necessary to conduct various experiments such as interviews, surveys, interaction through social networks, which allowed to validate the business model, also sought to validate the interest of purchase by potential users. Finally, a financial plan was developed that allowed the economic valuation through positive cash flows.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons