Posicionamiento de un nuevo

Abstract

El presente trabajo aborda todos los aspectos necesarios para lograr determinar si el negocio de posicionamiento de un nuevo producto musical infantil es rentable y viable en un escenario realista y actual. A través del análisis de estadísticas y datos en línea sobre el uso de plataformas digitales para la educación y entretenimiento de los niños, antes y durante la pandemia del COVID-19, se podrá determinar si el aumento de tecnologías de la comunicación en los hogares hispanohablantes creó una oportunidad de negocio para potenciar un producto musical infantil entretenido y educativo.

When analyzing statistics and data online on the use of digital platforms for the education and entertainment of children, before and during the COVID-19 pandemic, it was concluded that, due to the increase in communication technologies in spanish-speaking homes, it was due to the need for virtual classes or due to the fact that technology advances and over time becomes more accessible. The creation of a new children's project aimed at both digital platforms and live presentations is a very profitable process, since the development, maintenance, promotion and dissemination, unlike other years, and also other products, is profitable and it requires more study time than economic investment.