Propuesta para optimizar la experiencia de usabilidad de las amas de casa de Lima, entre 35 a 44 años en el aplicativo PedidosYa
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Authors
Fernández Fiestas, Becky MarianaAdvisors
Solari Berisso, GiuseppeIssue Date
2021-09-18
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Proposal to optimize the usability experience of Lima housewives, between 35 and 44 years old in the PedidosYa applicationAbstract
En el Perú, la tecnología ha ayudado a dar facilidades de conectividad en casi todo el país, debido a la accesibilidad a la internet en diferentes dispositivos como computadoras, tablets y celulares, con este último en mención es por el cual el ciudadano peruano pasa la mayor parte de su tiempo (INEI, 2021). Asimismo, en la pandemia aumentó el uso de este dispositivo y con ello el consumo de aplicativos por delivery, debido a las restricciones el ciudadano no podía salir de casa y se veía en la necesidad de hacer compras domésticas por distintas plataformas. La presente investigación tiene como propósito identificar cuáles son las dificultades que tiene el ciudadano, sobre todo las amas de casa entre 35 a 44 años para poder navegar a través del aplicativo “PedidosYa”, ya que el consumo masivo de esta no estaba previsto para un público objetivo de este rango, por el cual hace más difícil la navegación. Para ello, se desarrollaron entrevistas y encuestas para tener datos cualitativos como cuantitativos, para poder entender los painpoints que tienen estos usuarios a raíz del uso de este aplicativo.In Peru, technology has helped to provide connectivity facilities in almost the entire country, due to the accessibility to the internet in different devices such as computers, tablets and cell phones, with the latter in mention, it is through which the Peruvian citizen passes the most of his time (INEI, 2021). Likewise, in a pandemic, the use of this device increased and with it the consumption of applications for delivery, due to the restrictions the citizen could not leave home and saw the need to make domestic purchases through different platforms. The purpose of this research is to identify which are the difficulties that the citizen has, especially housewives between 35 and 44 years old, to be able to navigate through the application "PedidosYa", since the massive consumption of this was not foreseen for a target audience of this range, which makes navigation more difficult. For this, interviews and surveys were developed to obtain qualitative and quantitative data, in order to understand the painpoints that these users have as a result of the use of this application
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons