Plan de negocios de helados saludables: “Viking Healthy Ice Cream”
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Authors
Anchante Rasmussen, Carmen AntuanetEnriquez Gomez, Bruno
Huamani Huamani, Emma
Gonzales del Valle Zuñiga, Renato
Ramos Canchumanta, Jersson
Issue Date
2021-07-18
Metadata
Show full item recordAbstract
Nuestro proyecto de investigación es de Helados Artesanales con contenido proteico con la marca “Viking Healthy Ice Cream” elaborado artesanalmente con productos naturales, proteína en polvo y sin azúcares añadidos, que aporta y tiene un balance nutricional para las personas que cuidan de su cuerpo, hacen ejercicios y buscan un postre saludable. Para ello usamos la metodología de investigación exploratoria y descriptiva, ya que buscamos conocer el mercado y describir el comportamiento del consumidor de comida saludable de lima metropolitana. Realizamos entrevistas de profundidad y creamos una landing page para validar nuestra hipótesis Luego de verificar nuestro público objetivo y ver la oportunidad de mercado, realizamos un plan de marketing en donde vimos el mercado objetivo y los planes comerciales, diseñamos el producto, verificamos el precio y la distribución, creamos el plan comunicacional y que medios digitales usaríamos, luego cuando realizamos el plan de operaciones verificamos la calidad y la distribución de nuestros productos, decidimos que nuestras operaciones se realizaran bajo el modelo de negocio de dark kitchen, esta novedosa idea nos ayuda a tener mayor rentabilidad y mejor servicio a través del delivery que nos ofrecen, avanzamos nuestro proyecto verificando los procesos empresariales, asimismo hicimos todo nuestro plan de RRHH y organigrama para contar con los colaboradores adecuados y el método de contratación, finalmente realizamos el proceso financiero lo cual nos valida la rentabilidad de nuestro proyecto.Our research project is Artisan Ice Creams with protein content with the brand name "Viking Healthy Ice Cream" made by hand with natural products, protein powder and no added sugars, which provides and has a nutritional balance for people who take care of their body, they exercise and look for a healthy dessert. For this we use the exploratory and descriptive research methodology, since we seek to know the market and describe the behavior of the consumer of healthy food from metropolitan lime. We conduct in-depth interviews and create a landing page to validate our hypothesis After verifying our target audience and seeing the market opportunity, we made a marketing plan where we saw the target market and business plans, we designed the product, we verified the price and distribution, we created the communication plan and what digital media we would use, Then when we carry out the operations plan we verify the quality and distribution of our products, we decide that our operations will be carried out under the dark kitchen business model, this novel idea helps us to have greater profitability and better service through the delivery that we offer, we advance our project by verifying the business processes, we also made our entire HR plan and organization chart to have the appropriate collaborators and the hiring method, finally we carry out the financial process which validates the profitability of our project.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
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- Creative Commons