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Authors
Costa Montañez, Diana BeatrizGordillo Salcedo, Mároly Violeta
Gonzales Alvarado, Rosibel Jannet
Janampa Enriquez, Annie Fiorella Felicita
Molina Alzamora, Ivonne Marlene
Issue Date
2021-06-16
Metadata
Show full item recordAbstract
El presente modelo de negocio Move It tiene como finalidad brindar un servicio de mudanza integral dirigido a los niveles socioeconómicos A, B y C, en los distritos de Lima Moderna, ante la necesidad de las personas por tener un servicio especializado, seguro y formal. Actualmente en el Perú hay pocas empresas con un modelo de negocio especializado y formal para este segmento. Muchas veces, se encuentra personas que se dedican a brindar este servicio de manera informal, ofreciendo a bajo costo porque se enfocan en el transporte, más no en el cuidado de los bienes. Por ello, el objetivo de nuestro plan es ofrecer un servicio de mudanza integral que incluya el embalaje, carga, traslado, limpieza y desembalaje, con una atención de calidad y cumpliendo con los protocolos sanitarios. Por otro lado, para el sustento del negocio se presentará la siguiente estructura: descripción de la idea de negocio, análisis externo e interno, plan de marketing, plan de operaciones, estructura organizacional y el plan financiero y económico, donde se explica las proyecciones de las actividades de Move It hasta en cinco años.The purpose of Move It company is to offer an integral moving service to people in socioeconomic status A, B and C, who live in the districts of Modern Lima, given their need to have a specialized, safe and formal service. Currently in Peru there are few companies with a specialized and formal service for this segment. It is common to find informal people providing this service at a low cost because they focus on transportation, but not on the care of goods. Therefore, the objective of our plan is to offer an integral moving service that includes packing, loading, moving, cleaning and unpacking, with quality care and complying with sanitary protocols. On the other hand, to support the business, the following structure will be presented: description of the business idea, external and internal analysis, marketing plan, operations plan, organizational structure and financial and economic plan, where the projections of Move It activities are explained for up to five years.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons