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dc.contributor.authorBriceño Yañez, Stephanie Matilde
dc.contributor.authorCabezas Navarro, Alexandra
dc.contributor.authorTalledo Flores, Hernán
dc.date.accessioned2021-11-02T17:00:54Z
dc.date.available2021-11-02T17:00:54Z
dc.date.issued2022-01-01
dc.identifier.issn21903018
dc.identifier.doi10.1007/978-981-16-5792-4_43
dc.identifier.urihttp://hdl.handle.net/10757/657886
dc.descriptionEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.es_PE
dc.description.abstractThe current context shows an increase in the attraction to online purchases on retail websites. Hence, there is a change in the behavior of millennial users and the factors that seek their purchase intention. Therefore, the objective of this study is to analyze the effect of WE factors (usability, interactivity, trust and aesthetics) on the OPI of users on retail websites, specifically in the clothing category, in Lima Metropolitan. The study’s findings would aid retailers in designing more effective websites. From 486 questionnaires distributed to millennials in Lima Metropolitan, 400 effective responses were obtained. Likewise, non-probability sampling was used with a convenience sampling technique. The collected data was processed using SPSS. Cronbach’s Alpha was used to check the reliability of the scales. An exploratory factor analysis was performed for data reduction that allowed exploring the variables under study. Finally, a multiple linear regression was performed to determine the relationship structure between the variables. The results show that usability, interactivity, trust and aesthetics are the WE factors that positively and significantly affect online purchase intention in millennial users in Lima Metropolitan. 4 hypotheses were proposed which were fully accepted. This research shares relevant information about the effects of WE factors on OPI. It expands the knowledge regarding the importance of effective website design by integrating the most relevant factors such as usability, interactivity, trust and aesthetics to improve the WE.es_PE
dc.formatapplication/htmles_PE
dc.language.isoenges_PE
dc.publisherSpringer Science and Business Media Deutschland GmbHes_PE
dc.relation.urlhttps://link.springer.com/chapter/10.1007/978-981-16-5792-4_43es_PE
dc.rightsinfo:eu-repo/semantics/embargoedAccesses_PE
dc.subjectMillennialses_PE
dc.subjectOnline purchase intentiones_PE
dc.subjectOnline retailes_PE
dc.subjectWeb experiencees_PE
dc.titleWeb Experience Effects on Online Purchase Intention by Millennials on Retail Websites in Lima Metropolitan: An Application with Regression Analysises_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.identifier.eissn21903026
dc.identifier.journalSmart Innovation, Systems and Technologieses_PE
dc.identifier.eid2-s2.0-85116875784
dc.identifier.scopusidSCOPUS_ID:85116875784
dc.source.journaltitleSmart Innovation, Systems and Technologies
dc.source.volume259 SIST
dc.source.beginpage435
dc.source.endpage445
dc.identifier.isni0000 0001 2196 144X


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