• English
    • español
  • English 
    • English
    • español
  • Login
View Item 
  •   Home
  • Artículos científicos
  • Pregrado
  • Facultad de Comunicaciones
  • Comunicación y Marketing
  • View Item
  •   Home
  • Artículos científicos
  • Pregrado
  • Facultad de Comunicaciones
  • Comunicación y Marketing
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of UPCCommunitiesTitleAuthorsAdvisorIssue DateSubmit DateSubjectsThis CollectionTitleAuthorsAdvisorIssue DateSubmit DateSubjectsProfilesView

My Account

LoginRegister

Quick Guides

AcercaPolíticasPlantillas de tesis y trabajos de investigaciónFormato de publicación de tesis y trabajos de investigaciónFormato de publicación de otros documentosLista de verificación

Statistics

Display statistics

Web Experience Effects on Online Purchase Intention by Millennials on Retail Websites in Lima Metropolitan: An Application with Regression Analysis

  • CSV
  • RefMan
  • EndNote
  • BibTex
  • RefWorks
Average rating
 
   votes
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item. When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
 
Your vote was cast
Thank you for your feedback
Authors
Briceño Yañez, Stephanie Matilde
Cabezas Navarro, Alexandra
Talledo Flores, Hernán
Issue Date
2022-01-01
Keywords
Millennials
Online purchase intention
Online retail
Web experience

Metadata
Show full item record
Publisher
Springer Science and Business Media Deutschland GmbH
Journal
Smart Innovation, Systems and Technologies
URI
http://hdl.handle.net/10757/657886
DOI
10.1007/978-981-16-5792-4_43
Additional Links
https://link.springer.com/chapter/10.1007/978-981-16-5792-4_43
Abstract
The current context shows an increase in the attraction to online purchases on retail websites. Hence, there is a change in the behavior of millennial users and the factors that seek their purchase intention. Therefore, the objective of this study is to analyze the effect of WE factors (usability, interactivity, trust and aesthetics) on the OPI of users on retail websites, specifically in the clothing category, in Lima Metropolitan. The study’s findings would aid retailers in designing more effective websites. From 486 questionnaires distributed to millennials in Lima Metropolitan, 400 effective responses were obtained. Likewise, non-probability sampling was used with a convenience sampling technique. The collected data was processed using SPSS. Cronbach’s Alpha was used to check the reliability of the scales. An exploratory factor analysis was performed for data reduction that allowed exploring the variables under study. Finally, a multiple linear regression was performed to determine the relationship structure between the variables. The results show that usability, interactivity, trust and aesthetics are the WE factors that positively and significantly affect online purchase intention in millennial users in Lima Metropolitan. 4 hypotheses were proposed which were fully accepted. This research shares relevant information about the effects of WE factors on OPI. It expands the knowledge regarding the importance of effective website design by integrating the most relevant factors such as usability, interactivity, trust and aesthetics to improve the WE.
Type
info:eu-repo/semantics/article
Rights
info:eu-repo/semantics/embargoedAccess
Language
eng
Description
El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
ISSN
21903018
EISSN
21903026
ae974a485f413a2113503eed53cd6c53
10.1007/978-981-16-5792-4_43
Scopus Count
Collections
Comunicación y Marketing

entitlement

 

DSpace software (copyright © 2002 - 2023)  DuraSpace
Quick Guide | Contact Us
Alicia
La Referencia
Open Repository is a service operated by 
Atmire NV
 

Export search results

The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.