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dc.contributor.authorZaharia Seinfeld, Daniela
dc.contributor.authorTalledo Flores, Hernán
dc.date.accessioned2021-11-02T16:59:02Z
dc.date.available2021-11-02T16:59:02Z
dc.date.issued2022-01-01
dc.identifier.issn21903018
dc.identifier.doi10.1007/978-981-16-5792-4_44
dc.identifier.urihttp://hdl.handle.net/10757/657885
dc.descriptionEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.es_PE
dc.description.abstractThis research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years old. As a result, it was obtained that brand loyalty and image are fundamental to generate a purchase intent in this public; however, Perceived Quality as an influencing factor of purchase intent was eliminated and Brand Confidence was added, since a relationship with the dependent variable was found. In the same way, 261 surveys were conducted with the target audience through an online questionnaire. The study developed was quantitative correlational, focusing on non-probabilistic convenience sampling. To obtain the results, there were made two Confirmatory Factor Analysis, an Exploratory Factor Analysis and a Monotonic Regression, in addition to performing two times the Cronbach’s Alpha and using the item-Factor correlation to eliminate the least influential indicators.es_PE
dc.formatapplication/htmles_PE
dc.language.isoenges_PE
dc.publisherSpringer Science and Business Media Deutschland GmbHes_PE
dc.relation.urlhttps://link.springer.com/chapter/10.1007/978-981-16-5792-4_44es_PE
dc.rightsinfo:eu-repo/semantics/embargoedAccesses_PE
dc.subjectBrand equityes_PE
dc.subjectBrand imagees_PE
dc.subjectBrand loyaltyes_PE
dc.subjectBrand trustes_PE
dc.subjectPerceived qualityes_PE
dc.subjectPurchase intentiones_PE
dc.titlePerceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Studentses_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.identifier.eissn21903026
dc.identifier.journalSmart Innovation, Systems and Technologieses_PE
dc.identifier.eid2-s2.0-85116907901
dc.identifier.scopusidSCOPUS_ID:85116907901
dc.source.journaltitleSmart Innovation, Systems and Technologies
dc.source.volume259 SIST
dc.source.beginpage446
dc.source.endpage457
dc.identifier.isni0000 0001 2196 144X


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