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dc.contributor.authorAlcántara-Segura, Dámaris Beatriz
dc.contributor.authorEspinoza-Robles, Lorena Teresa
dc.date.accessioned2021-11-02T16:36:10Z
dc.date.available2021-11-02T16:36:10Z
dc.date.issued2022-01-01
dc.identifier.issn21903018
dc.identifier.doi10.1007/978-981-16-5792-4_13
dc.identifier.urihttp://hdl.handle.net/10757/657879
dc.descriptionEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.es_PE
dc.description.abstractIn the music industry, reggaeton is an urban genre most played on digital platforms such as YouTube. From its beginnings a musical genre that transmitted denigrating messages of women image. Today, these messages have changed due to the incursion of female artists who adopt values ​​associated with the masculine to reinforce an image of empowerment. These artists promote post-feminist messages from the narrative of their songs and music videos, legitimizing representations based on the narrative they propose from fiction. This article analyzes the representation of women in six Karol G reggaeton video clips broadcast on YouTube through a case study with a narrative and gender approach. A content analysis guide was applied to 320 video captures and an interview guide to the art director in charge of Pineapple and Mi cama video clips. The main finding of the research was to show that the narrative and the staging build a post-truth of female empowerment from fiction to show us a convincing story. However, this post-truth legitimizes characters such as the sexual entrepreneur by appealing to the same feminine objectification of the beginnings of the urban genre. Therefore, this study contributes to the existing literature of pervasive communication on social media and post-truth in audiovisual fiction.es_PE
dc.formatapplication/htmles_PE
dc.language.isoenges_PE
dc.publisherSpringer Science and Business Media Deutschland GmbHes_PE
dc.relation.urlhttps://link.springer.com/chapter/10.1007/978-981-16-5792-4_13es_PE
dc.rightsinfo:eu-repo/semantics/embargoedAccesses_PE
dc.subjectPost-feminismes_PE
dc.subjectPost-truthes_PE
dc.subjectReggaetones_PE
dc.titlePost-feminism and Post-truth in Reggaeton Video Clips on Youtubees_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.identifier.eissn21903026
dc.identifier.journalSmart Innovation, Systems and Technologieses_PE
dc.identifier.eid2-s2.0-85116931960
dc.identifier.scopusidSCOPUS_ID:85116931960
dc.source.journaltitleSmart Innovation, Systems and Technologies
dc.source.volume259 SIST
dc.source.beginpage123
dc.source.endpage130
dc.identifier.isni0000 0001 2196 144X


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