• Post-feminism and Post-truth in Reggaeton Video Clips on Youtube

      Alcántara-Segura, Dámaris Beatriz; Espinoza-Robles, Lorena Teresa (Springer Science and Business Media Deutschland GmbH, 2022-01-01)
      In the music industry, reggaeton is an urban genre most played on digital platforms such as YouTube. From its beginnings a musical genre that transmitted denigrating messages of women image. Today, these messages have changed due to the incursion of female artists who adopt values ​​associated with the masculine to reinforce an image of empowerment. These artists promote post-feminist messages from the narrative of their songs and music videos, legitimizing representations based on the narrative they propose from fiction. This article analyzes the representation of women in six Karol G reggaeton video clips broadcast on YouTube through a case study with a narrative and gender approach. A content analysis guide was applied to 320 video captures and an interview guide to the art director in charge of Pineapple and Mi cama video clips. The main finding of the research was to show that the narrative and the staging build a post-truth of female empowerment from fiction to show us a convincing story. However, this post-truth legitimizes characters such as the sexual entrepreneur by appealing to the same feminine objectification of the beginnings of the urban genre. Therefore, this study contributes to the existing literature of pervasive communication on social media and post-truth in audiovisual fiction.
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    • Post-truth of Female Empowerment in the Fake News of Peruvian Reality Shows

      Espinoza-Robles, Lorena Teresa; Aybar-Cabezudo, Oscar Alfredo (Springer Science and Business Media Deutschland GmbH, 2022-01-01)
      This study investigates the fake news generated from the content of the reality television format in Peru. This format, by mixing informational or reality elements with fictional elements, contributes to misinformation from the inexhaustible generation of news that, despite being real, falls into the category of fake news. They are considered fake news, not because of their content, but because of the unusual informative relevance assigned on digital social networks. In this way, the reality TV narrative becomes part of the Peruvian imaginary and contributes to misinformation from a news proposal that appeals to post-feminism to actually justify a macho and misogynistic gaze through news that permanently devalues the value of women. Therefore, a qualitative methodology was applied that includes a content analysis of the news related to characters from the reality show Esto es Guerra (Peru), who are considered media figures of mainstream culture, and which have been published in the official Facebook page of the TV program and then in the news portal America Noticias. The composition and visual meanings of the message have been analyzed from a gender perspective. This study opens new lines of research on the study of fake news in the entertainment genre and promotes media literacy in the mass public that consumes the products of this genre.
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    • The narrative within the interactive documentary for the reconstruction of memory: enforced disappearances in Latin America

      Borja, Lupe Martinez; Casquino, Yasmín Sayán (Springer Science and Business Media Deutschland GmbH, 2022-01-01)
      The exposure of social problems such as forced disappearances is necessary for the history of society. The interactive documentary is a new digital proposal for the creation of spaces for the reconstruction of a social memory. In this paper, a content analysis is used to analyze the construction of the interactive narrative for the reconstruction of memory in the webdoc Forensic Landscapes and, with this, to identify its narrative composition in the construction of new spaces for the user’s experience. The interactive documentary generates a shared feeling between the user and the interface due to resources such as hypertextuality, database, narrative elements, representation modalities and interactivity. Thus, immersion is adhered, a new way of exposing a social theme in 360 degrees which recreates a sensory experience within an imaginary universe. Through the story, the memory of the agents involved in forced disappearances in Latin America is reconstructed.
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