Actividades en la etapa post-compra del consumidor e-commerce en relación a la satisfacción mediante mobile apps en los Marketplaces
dc.contributor.advisor | Guardamino Baskovich, Romy Barbel Ruth | |
dc.contributor.advisor | Veliz Chumbiauca, Tulia Palmira | |
dc.contributor.author | Loayza Cancino, Fernando Andrés | |
dc.contributor.author | Rodriguez Zapata, Mia Belén | |
dc.date.accessioned | 2021-07-15T22:49:57Z | |
dc.date.available | 2021-07-15T22:49:57Z | |
dc.date.issued | 2021-05-18 | |
dc.identifier.uri | http://hdl.handle.net/10757/656754 | |
dc.description.abstract | En la actualidad, el comercio electrónico se ha convertido en una herramienta necesaria para que las empresas lleguen a cubrir nuevos segmentos, además de la creación de nuevas organizaciones dedicadas solo a este tipo de comercio, disminuyendo costos y generando mayor margen de ganancia. Los Marketplaces son vitrinas web que exhiben distintos productos de diferentes rubros. Estos han podido desarrollar diferentes actividades de post-compra que son más relevantes en los consumidores para poder generar satisfacción a través de las mobile-apps de los marketplaces. Para fines de esta investigación, se identificó bibliografía oportuna y de veracidad respecto a las acciones de Post-compra y la satisfacción de los consumidores con ellas en los mobile-apps de marketplaces. Asimismo, se utilizaron distintos autores para poder abarcar la mayor información posible. | es_PE |
dc.description.abstract | Nowadays, e-commerce has converted into a necessary tool for firms to cover new segments, in addition to the creation of firms dedicated exclusively to this type of commerce, lowering costs and generating a larger profit margin. Marketplaces are web showcases that exhibit different products from many segments. They have been able to develop dissimilar post-purchase activities in order to generate satisfaction among their consumers. This research seeks to identify which post-purchase activities are more relevant to consumers in order to generate satisfaction through mobile-apps from marketplaces. For the purpose of this research, a timely and truthfulness bibliography related to post-purchase actions was identified, and customer satisfaction related to them at mobile-apps from marketplaces. Likewise, different authors were utilized to encompass the largest information possible. | es_PE |
dc.description.uri | Trabajo de investigación | es_PE |
dc.format | application/pdf | es_PE |
dc.format | application/epub | es_PE |
dc.format | application/msword | es_PE |
dc.language.iso | spa | es_PE |
dc.publisher | Universidad Peruana de Ciencias Aplicadas (UPC) | es_PE |
dc.rights | info:eu-repo/semantics/openAccess | es_PE |
dc.rights | Attribution-NonCommercial-ShareAlike 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | * |
dc.source | Universidad Peruana de Ciencias Aplicadas (UPC) | es_PE |
dc.source | Repositorio Académico - UPC | es_PE |
dc.subject | Comercio electrónico | es_PE |
dc.subject | Satisfacción del cliente | es_PE |
dc.subject | Marketing | es_PE |
dc.subject | E-commerce | es_PE |
dc.subject | Customer satisfaction | es_PE |
dc.title | Actividades en la etapa post-compra del consumidor e-commerce en relación a la satisfacción mediante mobile apps en los Marketplaces | es_PE |
dc.title.alternative | Activities in the post-purchase stage of the e-commerce consumer in relation to satisfaction through mobile apps in the Marketplaces | es_PE |
dc.type | info:eu-repo/semantics/bachelorThesis | es_PE |
thesis.degree.grantor | Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Comunicaciones | es_PE |
thesis.degree.level | Bachiller | es_PE |
thesis.degree.discipline | Comunicación y Marketing | es_PE |
thesis.degree.name | Bachiller en Comunicación y Marketing | es_PE |
refterms.dateFOA | 2021-07-20T23:03:28Z | |
dc.subject.ocde | http://purl.org/pe-repo/ocde/ford#5.00.00 | es_PE |
dc.subject.ocde | https://purl.org/pe-repo/ocde/ford#5.08.00 | es_PE |
dc.identifier.isni | 0000 0001 2196 144X | |
renati.type | http://purl.org/pe-repo/renati/type#trabajoDeInvestigacion | es_PE |
renati.advisor.orcid | https://orcid.org/0000-0003-2265-0851 | es_PE |
renati.advisor.orcid | https://orcid.org/0000-0002-8788-1845 | es_PE |
renati.level | https://purl.org/pe-repo/renati/level#bachiller | es_PE |
renati.discipline | 322266 | es_PE |
dc.publisher.country | PE | es_PE |
dc.type.other | Trabajo de investigación | es_PE |
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