Acciones de experiencia de compra dentro de las plataformas digitales de los retailers en relación a la compra online de ropa en Lima Metropolitana
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Issue Date
2019-10-01
Metadata
Show full item recordAbstract
Los factores funcionales de la experiencia de compra se caracterizan por ser parte importante de la usabilidad de los e-commerce que según diversos autores estos podrían influir en la satisfacción de los clientes al momento de realizar la compra. Es por esta razón que se han empleado diferentes estrategias para poder medir diferentes variables. Muchos de los retailers que realizan sus transacciones en Lima están tomando en cuenta las diversas herramientas que ayudan a mejorar la experiencia de compra en las páginas; sin embargo, podría faltarles implementar otras o no estarían utilizando las adecuadas. Las hipótesis serán validadas mediante dos focus group y 242 encuestas basadas en la investigación a personas entre 18 y 45 años que vivan en Lima Metropolitana y que hayan realizado una compra mediante el e-commerce de un retail.The functional factors of the shopping experience are characterized by being an important part of the usability of e-commerce, which according to various authors could influence customer satisfaction at the time of purchase. It is for this reason that different strategies have been used to measure different variables. Many of the retailers that carry out their transactions in Lima are taking into account the various tools that help improve the shopping experience on the pages; however, they may not be able to implement others or they may not be using the correct ones. The hypotheses will be validated through two focus groups and 242 surveys based on research among people between 18 and 45 years old who live in Metropolitan Lima and who have made a purchase through the e-commerce of a retail outlet.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons