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Authors
Najar Azpilcueta, EduardoAdvisors
Ordóñez Cano, Giner OrlandoIssue Date
2020-08-26Keywords
TurismoAnálisis del mercado
Estrategias de marketing
Tourism
Market analysis
Marketing strategies
Metadata
Show full item recordOther Titles
Business plan online tourism agencyAbstract
La idea de Kontur EIRL engloba dos aspectos, desarrollado en nuevas rutas turísticas a un target determinado, y captación de trafico de visitantes a la página web, mediante un desarrollo sistémico de SEO y SEM de la web y que además de confianza al turista, de que todo lo que se ofrezca en el programa se cumple, los Key partners son operadores turísticos que cumplen estándares de calidad establecidos, realizando un análisis para los proveedores de servicios. El servicio de paquetes turísticos, es solicitado a través de la web o del App que será de descarga gratuita. Se ofrece nuevos destinos turísticos, en donde los socios clave, localizados en el sur del Perú, en los departamentos donde se brinda el servicio inicialmente (Arequipa, Cusco, Puno y Madre de Dios). Kontur será el intermediario entre el operador turístico y el consumidor final, recibiendo una comisión por cada servicio brindado. El target principal será el segmento conformado por los visitantes que sean aventureros y que sepan disfrutar de nuevas experiencias y que sepan apreciar las actividades desafiantes. En el primer año, esperamos alcanzar una venta aproximada de S/. 496,800.00 lo que nos permitirá tener el 5% de rentabilidad, con una utilidad neta de S/.24 840.00. Realizando el análisis del mercado y las proyecciones financieras, inferimos que Kontur es un modelo de negocio online viable, rentable, sustentable y escalable en el tiempo. Concluimos que existe un mercado potencial por explotar en los próximos años pudiendo crecer en las demás regiones, ciudades y otros segmentos.The Kontur EIRL idea encompasses two aspects, developed in new tourist routes to a specific target, and attracting traffic from visitors to the website, through a systemic development of SEO and SEM of the website and which, in addition to confidence in tourists, that everything offered in the program is fulfilled, the Key partners are tour operators that meet established quality standards, conducting an analysis for service providers. The tourist package service is requested through the web or the App that will be free to download. New tourist destinations are offered, where the key partners, located in southern Peru, in the departments where the service is initially provided (Arequipa, Cusco, Puno and Madre de Dios). Kontur will be the intermediary between the tour operator and the final consumer, receiving a commission for each service provided. The main target is that they be adventurous and that they know how to enjoy new experiences and that they know how to appreciate challenging activities. In the first year, we expect to reach an approximate sale of S /. 496,800.00 which will allow us to have 5% profitability, with a net profit of S / .24 840.00. Carrying out the market analysis and financial projections, we infer that Kontur is a viable, profitable, sustainable and scalable online business model over time. We conclude that there is a potential market to exploit in the coming years, being able to grow in other regions, cities and other segments.
Type
info:eu-repo/semantics/masterThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
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