The inca country: Reframing translated news from spanish to english by peruvian news agency andina

Abstract

This paper analyses the reframing strategies (Baker, 2006) and transfer of communicational functions (Nord, 2010) in some news translated by state-owned Peruvian News Agency Andina (Agencia Peruana de Noticias Andina) from Spanish to English. This media platform uses translation to expand its readership to foreigners that might be interested in visiting and investing in Peru (Andina, 2016, par. 14), thus helping the nation's economy to grow. The study is based on a bilingual corpus of 114 news articles published in the economics and tourism sections during 2019. The contrastive text analysis showed how Andina reframes the translations to adapt them into a new sociocultural context, reflecting the discourse of the Peru brand. Andina translations reveal the use of reframing strategies to recontextualize events having an impact on Peruvian economy, to herald a "patriotic" discourse that highlights government's achievements, targeting Peruvian readership, and to provide information related to Peruvian tourist attractions. The changes in communicative functions inform change in text type focus in a set of translated news towards a tourism genre.