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dc.contributor.advisorCristobal Suvderlan, Damaris Heidi
dc.contributor.advisorMendoza Cuellar, Hector Jose
dc.contributor.authorPeredo Paredes, Mireya Lucía
dc.contributor.authorVargas Ortiz, María Teresa
dc.date.accessioned2021-04-09T21:27:48Z
dc.date.available2021-04-09T21:27:48Z
dc.date.issued2020-12-03
dc.identifier.urihttp://hdl.handle.net/10757/655445
dc.description.abstractLa industria del e-fashion retail evidencia un continuo crecimiento en los últimos años, ello acompañado de la creciente preferencia de compra de prendas de vestir a través de canales online por parte de los consumidores peruanos. Por tal motivo, es oportuno identificar los diferentes componentes que participan en relación a la experiencia online en canales de e-fashion retail. La presente investigación busca establecer relaciones entre el online brand experience, brand image, brand trust y customer e-satisfaction en función al e-brand engagement. Basado en una muestra de 400 encuestados en Lima Metropolitana, el estudio pretende validar las hipótesis propuestas respecto al grado de significancia presente entre variables como online brand experience y customer satisfaction, brand image y brand trust, customer satisfaction y e-brand engagement, entre otras. Para el análisis correspondiente de la data obtenida, se aplicarán testeos estadísticos tales como correlaciones, regresiones y análisis de varianza.en_US
dc.description.abstractThe e-fashion retail industry has shown continuous growth in recent years, accompanied by the growing preference for buying clothing through online channels by Peruvian consumers. For this reason, it is appropriate to identify the different components that participate in relation to the online experience in e-fashion retail channels. This research seeks to establish relationships between the online brand experience, brand image, brand trust and customer e-satisfaction based on e-brand engagement. Based on a sample of 400 respondents in Metropolitan Lima, the study aims to validate the proposed hypotheses regarding the degree of significance present between variables such as online brand experience and customer satisfaction, brand image and brand trust, customer satisfaction and e-brand engagement, among others. For the corresponding analysis of the data obtained, statistical tests such as correlations, regressions and analysis of variance will be applied.en_US
dc.description.uriTrabajo de investigaciónes_PE
dc.formatapplication/pdfen_US
dc.formatapplication/epuben_US
dc.formatapplication/msworden_US
dc.language.isospaen_US
dc.publisherUniversidad Peruana de Ciencias Aplicadas (UPC)en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.sourceUniversidad Peruana de Ciencias Aplicadas (UPC)es_PE
dc.sourceRepositorio Académico - UPCes_PE
dc.subjectExperiencia de marcaen_US
dc.subjectImagen de marcaen_US
dc.subjectSatisfacción del clienteen_US
dc.subjectBrand experienceen_US
dc.subjectBrand imageen_US
dc.subjectCustomer satisfactionen_US
dc.titleOnline brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retailen_US
dc.title.alternativeOnline brand experience, brand image, brand trust and e-satisfaction in relation to e-brand engagement in e-fashion retail digital channelsen_US
dc.typeinfo:eu-repo/semantics/bachelorThesisen_US
thesis.degree.grantorUniversidad Peruana de Ciencias Aplicadas (UPC). Facultad de Comunicacioneses_PE
thesis.degree.levelBachilleres_PE
thesis.degree.disciplineComunicación y Marketinges_PE
thesis.degree.nameBachiller en Comunicación y Marketinges_PE
refterms.dateFOA2021-04-12T22:21:23Z
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.00.00en_US
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.08.00en_US
dc.identifier.isni0000 0001 2196 144X
renati.typehttp://purl.org/pe-repo/renati/type#trabajoDeInvestigaciones_PE
renati.advisor.orcidhttps://orcid.org/0000-0002-3943-3570en_US
renati.advisor.orcidhttps://orcid.org/0000-0002-8005-7239en_US
renati.levelhttps://purl.org/pe-repo/renati/level#bachilleres_PE
renati.discipline322266es_PE
dc.publisher.countryPEes_PE


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