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Authors
Gildemeister Franco, AlfredoAguilar Yalico, Yeny Yoleise
Barron Torres, Emilio Fernando
Cabanillas Contreras, Angie Carla
Figuerola Guerinoni, Francesca Simoneta
Issue Date
2020-12-06Keywords
CoachPsicólogo
Orientación vocacional
Redes sociales
Plataforma web
Psychologist
Vocational guidance
Website
Social networks
Metadata
Show full item recordAbstract
Nuestra idea de negocio surge ante la necesidad que tienen las personas en desarrollar habilidades para mejorar su empleabilidad, crecimiento profesional y personal. Asimismo, con el acompañamiento de un psicólogo a fin de brindar soporte emocional. Buscamos atender este nicho de mercado poco explorado. TINKI es una plataforma web que ofrece una cartera de servicios para mejorar las habilidades blandas, brindar asesoría psicológica y ofrecer orientación vocacional de nuestros clientes. La plataforma web cuenta con un diseño amigable para que se adapte a cualquier medio digital, el cual nuestros clientes puedan interactuar. Los canales para generar publicidad serán las redes sociales tales como Facebook, Instagram y LinkedIn. Nuestro segmento está dirigido principalmente a personas entre 18 y 60 años que buscan asesoría en habilidades blandas, acompañamiento psicológico y orientación vocacional. Por otra parte, sobre el valor agregado que ofrecemos es que contamos con una diversidad de servicios en un mismo lugar, que cuenta con flexibilidad de horarios, que puedes registrarte y recibir las asesorías desde la comodidad de casa, y que contamos con profesionales altamente calificados: coach y psicólogo. Finalmente, TINKI resulta ser un proyecto de investigación viable.Our business idea arises from the need that people have in developing skills to improve their employability, professional and personal growth with the accompaniment of a psychologist in order to provide emotional support. We seek to serve this little exploited market niche. TINKI is a website platform that offers a wide portfolio of clients who seek the emotional counsel and guidance of professionals to improve their skills and performance at their workplace. The platform has an interactive design which adapts accordingly with most digital devices that our clients use. The means through which we will channel our publicity will be social networks such as Facebook, Instagram and LinkedIn. This platform´s market segment is focused on people within 18 to 60 years old with the aim to enhance their personal and professional life by targeting positive results emotional towards emotional stability and a balanced life through counseling on soft skills, psychological support and vocational guidance. On the other hand, regarding the added value that we offer is that we have a variety of services in one place, flexible schedules, you can register and receive advice from the comfort of your home, and we have highly qualified professionals: coaches and psychologists. TINKI turns out to be a viable research project.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
spaCollections
The following license files are associated with this item:
- Creative Commons