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Authors
Arroyo Guzmán, NataliaCuesta Villar, Fernando Guillermo
Gálvez Limo, Camila Paola
Hurtado Mandujano, Andrea Lucía
Romero De la Torre, Alexandra
Advisors
Zavala Lúcar, Christian EnriqueIssue Date
2020-12-02
Metadata
Show full item recordAbstract
El presente proyecto de una tienda virtual de compra y venta de libros usados, muestra la viabilidad de su ejecución en base a la investigación realizada, en la cual se identificó que muchos hombres y mujeres de los NSE A, B y C tienen libros acumulados en casa y no saben que uso darles. Asimismo, se identificó que muchas de estas personas tienen la necesidad y deseo de comprar libros, sin embargo, por los precios elevados, no pueden adquirirlos. Por último, con la llegada del COVID-19 y el aumento de uso de tecnología en la sociedad, se ha generado una mayor preferencia y necesidad de quedarse en casa, hacer actividades por medio de diferentes aparatos electrónicos, de manera rápida, sencilla y cómoda. Para el desarrollo del proyecto se hizo una evaluación y análisis del público objetivo, proveedores, competidores y otros factores. Asimismo, se hicieron diferentes planes que permitieron organizar y desarrollar estrategias para hacer más eficiente el proyecto, los cuales fueron: Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos y Responsabilidad Social Empresarial y el Plan Financiero. Finalmente, después de una inversión inicial de 28,618.34 soles en el primer año de operaciones, se obtuvo un resultado de 8,707.06 soles como utilidad neta, 87,997.25 soles para el segundo año y 42,424.24 soles para el tercer año.The present project of a virtual store for buying and selling used books shows the feasibility of its execution based on the research carried out, in which it was identified that many men and women of the NSE A, B and C have accumulated books in home and do not know what to use to give them. Likewise, it was identified that many of these people have the need and desire to buy books, however, due to the high prices, they cannot buy them. Finally, with the arrival of COVID-19 and the increase in the use of technology in society, there has been a greater preference and need to stay at home, do activities through different electronic devices, quickly, easily and comfortably. For the development of the project, an evaluation and analysis of the target audience, suppliers, competitors and other factors was made. Likewise, different plans were made that allowed organizing and developing strategies to make the project more efficient, which were: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan and Corporate Social Responsibility and the Financial Plan. Finally, after an initial investment of 28,618.34 soles in the first year of operations, a net profit of 8,707.06 soles was obtained, 87,997.25 soles for the second year and 42,424.24 soles for the third year.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
spaCollections
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- Creative Commons