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Authors
Coca Rivas, Víctor Raúl AlejandroDelgado Polo, Brenda Araceli
Martínez Lainez , Maria de los Angeles
Sanchez Castro, Richard Angelo Branco
Zorrilla Chávez, Joselin Carolina
Advisors
Rivera Peirano, Violeta LidiaIssue Date
2020-12-04Keywords
Sorbetes comestiblesProductos eco amigables
Emprendimiento
COVID-19
Edible sorbets
Eco friendly products
Entrepreneurship
Metadata
Show full item recordOther Titles
Sorbeteli: Edible strawsAbstract
En la actualidad cada vez más personas se preocupan por su salud y por el bienestar del planeta, es por ello que se ha incrementado el consumo de productos no solo saludables sino también eco amigables. Sorbeteli se presenta como una alternativa innovadora y diferenciada al ofrecer sorbetes comestibles y eco amigables, elaborados en base a frutas en distintos sabores. Nuestro sello distintivo será que el cliente tendrá la oportunidad de personalizar los sorbetes para fechas o eventos importantes y, además, el ofrecer un servicio de calidad y con todos los protocolos ante la pandemia generada por la COVID-19. En el desarrollo del trabajo de investigación se explica y definen los aspectos fundamentales del negocio con la herramienta del BMC. Por otro lado, los MVP’s se realizaron con la intención la validar el modelo de negocio, estos nos permitieron conseguir el máximo aprendizaje sobre el producto y nuestros usuarios. Finalmente, se desarrollaron los planes: estratégico, operaciones, marketing, recursos humanos, responsabilidad social y financiero. Con respecto al plan financiero, es importante mencionar que los estados financieros se muestran favorables al proyecto Sorbeteli. Asimismo, los indicadores financieros nos permiten medir la rentabilidad y determinar la viabilidad del negocio, podemos concluir que el proyecto es viable debido a que el Valor Actual Neto del proyecto genera un beneficio neto de S/.65,018.76, además se obtuvo una TIR (55%) superior tanto al COK (17,46%) como al WAAC (16%).Nowadays, a growing number of people are concerned about their health and the well-being of the planet, for that the consumption of not only healthy but also eco-friendly products has increased. Sorbeteli is presented as an innovative and differentiated alternative by offering edible and eco-friendly sorbets, made with fruits in different flavors. Our hallmark is that the client would have the opportunity to personalize the straws for important dates or events and, in addition, we offer a quality service with all the protocols in the face of the pandemic generated by Covid-19. In the development of the project, the fundamental aspects of the business are explained and defined with the BMC . On the other hand, the MVP's were carried out with the intention of validating the business model, these allowed us to achieve the maximum learning about the product and our users. Finally, we developed the business plans :strategic, operations, marketing, human resources, social responsibility and financial. In relation to financial plan, it is important to mention that the financial statements are favorable to the Sorbeteli’s project. Likewise, financial indicators allow us to measure profitability and determine the viability of the business, we can conclude that the project is viable because the Net Present Value of the project generates a net profit of S/.65,018.76, in addition, an IRR (55%) was higher than both COK (17.46%) and WAAC (16%).
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons