Green perceived benefits y Brand credibility en relación al Repurchase intention de green products
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Issue Date
2020-08-19Keywords
Credibilidad de marcaIntención de recompra
Conciencia ambiental
Brand credibility
Buy-back intention
Environmental awareness
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Green perceived benefits and brand credibility in relation to green products repurchase intentionAbstract
El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa y de carácter concluyente.The study aims to explore the relationships between green perceived benefits and brand credibility regarding repurchase intention of green products in Lima. The information presented is quantitative and conclusive.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons