La relación de la seguridad percibida, facilidad de uso y la utilidad percibida con respecto a la adopción de la banca Móvil en Lima Metropolitana
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Advisors
Talledo Flores, Óscar HernánIssue Date
2020-07-03Keywords
Banca móvilBilletera móvil
Plataformas de transferencia bancaria
Mobile banking
Mobile wallet
Bank transfer platforms
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The relationship of perceived security, ease of use and perceived utility with the adoption of Mobile banking in Metropolitan LimaAbstract
En la actualidad, la tecnología móvil se ha posicionado en el estilo de vida de muchas personas. Esto se ha expandido en el sector de la banca a través de los aplicativos de banca móvil de distintas empresas debido a las distintas facilidades y ventajas que posee el utilizar esta plataforma. Esta investigación apunta a poder descubrir las causas que conllevan a la adopción del uso del aplicativo de la banca móvil en Lima Metropolitana. A través de las distintas teorías e investigaciones de otros autores se ha logrado encontrar los determinantes que poseen la mayor influencia. Entre ellos se encuentra la seguridad percibida, la facilidad de uso y la utilidad percibida.Today, mobile technology has become a part of many people's lifestyles. This has expanded in the banking sector through the mobile banking applications of different companies due to the different facilities and advantages of using this platform. This research aims to discover the causes that lead to the adoption of the use of the mobile banking application in Metropolitan Lima. Through the different theories and investigations of other authors, it has been possible to find the determinants that have the greatest influence. These include perceived safety, ease of use, and perceived usefulness.
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info:eu-repo/semantics/bachelorThesisRights
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spaspa
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