Impacto de la confianza percibida en la plataforma web de e-commerce y la intención de compra en jóvenes limeños
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Issue Date
2019-11-27Keywords
Confianza percibidaIntención de compra
E-commerce
Perceived trust
Purchase intention
Electronic commerce
Metadata
Show full item recordAbstract
El presente trabajo tiene como objetivo demostrar el tipo de relación entre la confianza percibida y la intención de compra en plataformas E-commerce en jóvenes limeños de 18 a 25 años. Este estudio de diseño es cuantitativo de carácter concluyente, no experimental, de corte transeccional. La muestra fue seleccionada por muestreo no probabilístico con la técnica de muestreo por bola de nieve y está conformada por 250 jóvenes. El análisis estadístico es descriptivo, correlacional y de regresiones lineales simple para lo cual se utiliza la herramienta estadística SPSS.The objective of this work is to demonstrate the type of relationship between perceived trust and purchase intention in E-commerce platforms in young people from Lima between 18 and 25 years old. This design study is quantitative, conclusive, non-experimental, transectional. The sample was selected by non-probability sampling with the snowball sampling technique and is made up of 250 young people. The statistical analysis is descriptive, correlational and simple linear regressions, for which the SPSS statistical tool is used.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons