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Issue Date
2020-11-12Keywords
Calidad percibidaServicios karaoke
Calidad de servicios
Servqual
Perceived quality
Karaoke services
Quality of services
Metadata
Show full item recordDOI
http://doi.org/10.19083/tesis/653713Abstract
El objetivo del presente trabajo de investigación es determinar la calidad percibida en los servicios de karaokes de Lima Moderna. Para dicha investigación se utilizó la metodología del modelo SERVQUAL. El diseño de la investigación es un estudio descriptivo, cuantitativo y no experimental y de tipo aplicado. Se realizaron 233 encuestas digitales enviadas por conveniencia a clientes que asisten frecuentemente a los principales karaokes ubicados en los diversos distritos de Lima Moderna. Las preguntas se agruparon en cinco factores; tangibilidad, fiabilidad, capacidad de respuesta, seguridad y empatía. Los resultados evidencian la validez del instrumento utilizado para la investigación con una fiabilidad de 0,97. Como resultado del estudio de investigación, se concluye que son los factores de fiabilidad y seguridad los que influyen significativamente en la calidad percibida por los clientes del servicio de karaokes. El trabajo también investiga la relación entre factores, atributos y la calidad percibida por rangos de edad, así como comparativos entre principales distritos y karaokes de Lima Moderna. En el Perú no existen estudios que aplican el modelo SERVQUAL para medir la calidad de servicio en los servicios de entretenimiento denominados karaokes, por lo que, creemos, esta investigación servirá de base para futuros estudios sobre este rubro de negocio en Lima Moderna.The objective of this research is to determine the perceived quality of karaoke services in modern Lima. The methodology of the SERVQUAL model was used for this research. The design of the research is a descriptive, quantitative and non-experimental study of an applied type. A total of 233 digital surveys were sent out for convenience to clients who frequently attend the main karaokes located in the various districts of Modern Lima. The questions were grouped into five factors; tangibility, reliability, responsiveness, security and empathy. The results show the validity of the instrument used for the research with a reliability of 0.97. As a result of the research study, it is concluded that it is the reliability and security factors that significantly influence the quality perceived by karaoke service clients. The work also investigates the relationship between factors, attributes and perceived quality by age ranges, as well as comparisons between main districts and karaokes in modern Lima. In Peru there are no studies that apply the SERVQUAL model to measure the quality of service in the entertainment services called karaokes, so we believe this research will serve as a basis for future studies on this business area in Modern Lima.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaae974a485f413a2113503eed53cd6c53
http://doi.org/10.19083/tesis/653713
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- Creative Commons