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Authors
Lam Quevedo, Eliana IsabelLlancari Flores, Miguel Ramiro
Rivas Obregón, Raúl Martín
Tamariz Pastor, Lady Estefany
Advisors
Gaviria Clemente, Juan Francisco del CarmenIssue Date
2018-12-11
Metadata
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Polypropylene headgear and mask production projectAbstract
El presente proyecto trata del análisis de factibilidad para el establecimiento de una empresa de fabricación de indumentaria de seguridad e higiene de uso hospitalario, considerando una proyección de 5 años. Nuestra marca “HIDMED”, por sus siglas en inglés High Indumentary Design, expresa la alta calidad y el diseño que brindaremos con la indumentaria que produciremos. Los productos estarán dirigidos al sector salud, siendo nuestros clientes potenciales: Hospitales MINSA, ESSALUD, Centros Médicos y Clínicas Privadas de Lima y Callao, los cuales serán elaborados en tela no tejida de polipropileno con ligas en el borde para un buen ajuste y cobertura total que evita el contacto con el producto, su diseño impide la transferencia de agentes contaminantes físicos brindando seguridad, bienestar y comodidad al personal de salud. Estos son toca tipo tira y mascarilla plana. La oportunidad de negocio se basa luego de observar la escasez y barreras comerciales para estos productos en el país además del crecimiento de este mercado en los próximos años, otros factores a evaluar son el incremento de centros asistenciales tanto públicos como privados y varios factores micro y macro económicos los cuales nos indican que el crecimiento de la economía en el Perú nos brinda un entorno adecuado para la realización de este proyecto. Nuestra estrategia será de diferenciación al ofrecer ambos productos de mayor calidad acordes al mercado local que actualmente la competencia importa los productos en baja resistencia y calidad.The present project deals with the feasibility analysis for the establishment of a company for the manufacture of safety and hygiene clothing for hospital use, considering a projection of 5 years. Our brand "HIDMED", for its acronym in English High Indumentary Design, expresses the high quality and design that we provide with the clothing that we will produce. The products will be directed to the health sector, being our potential clients: Hospitals MINSA, ESSALUD, Medical Centers and Private Clinics of Lima and Callao, which will be made of non-woven polypropylene fabric with garters on the edge for a good fit and full coverage that avoids contact with the product, its design prevents the transfer of physical contaminants providing safety, well-being and comfort to health personnel. These are Tap type strip and Flat mask. The business opportunity is based on observing the scarcity and trade barriers for these products in the country as well as the growth of this market in the coming years, other factors to be evaluated are the increase of both public and private assistance centers and several micro and economic macro which indicate that the growth of the economy in Perú gives us an adequate environment for the realization of this project. Our strategy will be of differentiation by offering both products of higher quality according to the local market that currently the competition imports the products in low resistance and quality.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons