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Authors
Aguirre Barrientos, PedroErkel Yrigoyen, Claudia Johanna

Rodriguez Bohorquez, Grecia Del Pilar

Zea Barahona, Ashley Leyla

Issue Date
2020-07-14Keywords
Plataforma digitalTrabajo formal
Reclutamiento de personal
Digital platform
Formal job
Recruitment of personnel
Metadata
Show full item recordAbstract
Buen Trabajo Perú es una idea de negocio basada en la búsqueda de trabajo formal, a través de una plataforma digital, la cual realizará la función de captación del personal. Nuestro nicho de público objetivo es el sector de alimentos y bebidas; y, por otro lado, los trabajadores que buscan oportunidades laborales formales. En la actualidad, el rubro de alimentos y bebidas tiene un alto índice de rotación de personal, siendo una gran debilidad para el sector, sin embargo, para los innovadores se convierte en una gran oportunidad de necesidad por satisfacer. Asimismo, en el mercado nacional existe una variedad de empresas dedicadas al reclutamiento de personal, no obstante, no existe empresa que se dedique en atender a solo este nicho. Debido a estos puntos identificados como la alta rotación del nicho y la falta de atención de la demanda por parte de alguna empresa especializada, nace la idea de formar Buen Trabajo Perú, para poder cubrir dicha necesidad. Además, se suma a esta idea de negocio el uso de la tecnología, que aportará a que haga viable y sea de mayor rapidez el uso de una plataforma digital, que, finalmente, será el soporte del proyecto.Buen Trabajo Peru is a business idea based on the search for formal work, through a digital platform, which will perform the function of recruiting staff. Our target audience niche is the food and beverage sector; and, on the other hand, workers seeking formal job opportunities. Currently, the food and beverage sector has a high rate of staff turnover, being a great weakness for the sector, however, for innovators, it becomes a great opportunity to satisfy. Likewise, in the national market there are a variety of companies dedicated to recruiting personnel, however, there is no company that is dedicated to serving only this niche. Due to these points identified as the high rotation of the niche and the lack of attention to demand by some specialized company, the idea of forming Good Work Peru was born, in order to cover this need. In addition, the use of technology is added to this business idea, which will contribute to making the use of a digital platform viable and faster, which will ultimately support the project.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons