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Authors
Ato Mejía, Marco
Ingas Espiritu, Bryan Cesar

Llontop Perez, Miguel David

Yauri Yaringaño, Jhovana

Advisors
Arteaga Cueva, Javier AlcidesIssue Date
2019-11-29Keywords
Huevera de pescadoAlimentos nutritivos
Plan de negocio
Fish egg cup
Nutritious food
Business plan
Metadata
Show full item recordOther Titles
Proyect NutrifishAbstract
Nutrifish es un proyecto que nace de la idea de brindar nutrición a los consumidores, entre ellos, su principal público objetivo son las madres amas de casa encargadas de llenar las despensas del hogar. A lo largo del camino, encontramos dificultades, pros y contras de realizar la comercialización del producto, sin embargo, con las herramientas y conceptos básicos aprendidos a lo largo de la carrera, pudimos determinar que el balance era positivo y la rentabilidad atractiva. Nutrifish fue el resultado de realizar una lluvia de ideas, las cuales abarcaban desde temas de salud, hasta opciones lúdicas, por ende, los cimientos del proyecto eran bastante débiles, se fueron fortaleciendo a medida que tomábamos conocimiento sobre el mercado de productos precocinados y el manejo interno de sus marcas. A continuación, les mostraremos el camino recorrido por nuestro grupo de trabajo.Nutrifish is a proyect born from the idea of taking nutrition to a certain number of costumers, its main target are the housewifes, in charge of filling the house storerooms. Along the way we’ve found some difficulties, pros and cons of the commercialization of the product, however, the tools and basic concepts learnt to this day, we found ourselves able to establish a positive balance and an attractive profitability. Nutrifish was the result of a brainstorming, the group went from healthy themes to playful options, thus, the foundations of the project were certainly weak, and we strengthened them by taking knowledge of the precooked food market and the internal management of their brands. In the following paragraphs, we’ll show you the way taken by our work group.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons