Plan de negocio para la implementación de un e-commerce eco-amigable en el Perú: Econexo Perú
Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Authors
Espinoza Marce, MarjoryLoyola Saenz, Piero
Pérez Fernández, Melanie
Ramírez Mostajo, Valery
Trujillo Pineda, Valeria delPilar
Advisors
Zavala Lúcar, Christian EnriqueIssue Date
2020-07-21Keywords
E-commerceEco-amigable
Medio ambiente
Cuidado ambiental
E-commerce
Eco-friendly
Environment
Environmental care
Metadata
Show full item recordOther Titles
Business plan for the implementation of an eco-friendly e-commerce in Peru: Econexo PeruAbstract
Los recursos naturales están siendo puestos en peligro y/o agotados por el ser humano, ello genera cambios drásticos en el medio ambiente como incendios forestales, extinción de especies, desertización, calentamiento global, entre otros. Sin embargo, gran parte de la población mundial ha tomado en cuenta la importancia del cuidado de nuestro planeta y ha optado por realizar cambios en su estilo de vida para la preservación de este; como el reciclaje, uso de productos eco-amigables, compra de productos orgánicos, entre otros. Dado el contexto, el objetivo del presente plan de negocio es analizar la viabilidad de la creación e implementación de un e-commerce enfocado en la venta de productos eco-amigables en el Perú. La propuesta consiste en vender productos que generen impacto positivo en el cuidado del medio ambiente a través de una plataforma digital; estos productos serán adquiridos mediante diversos proveedores peruanos, dado que se busca ofertar la mayor variedad de categorías de productos que cuenten con dicha característica (ser eco-friendly) e incentivar la compra de productos nacionales. Cabe resaltar que, actualmente, debido a la pandemia que nos encontramos atravesando, esta plataforma web es de gran ayuda para impulsar las ventas de los socios claves, ya que podrán ofertar sus productos y obtener ganancias de manera digital sin necesidad de exponer su salud y la de sus clientes."Natural resources are being endangered and/or depleted by human beings, which generates drastic changes in the environment such as forest fires, species extinction, desertification, global warming, among others. However, a large part of the world's population has taken into account the importance of caring for our planet and has chosen to make changes in their lifestyle to preserve it, such as recycling, use of eco-friendly products, purchase of organic products, among others. Given the context, the objective of the present business plan is to analyze the viability of the creation and implementation of an e-commerce focused on the sale of eco-friendly products in Peru. The proposal is to sell products that generate positive impact on the care of the environment through a digital platform; these products will be acquired through various Peruvian suppliers, since it seeks to offer the greatest variety of product categories that have this feature (be eco-friendly) and encourage the purchase of domestic products. It is worth noting that, currently, due to the pandemic that we are going through, this web platform is of great help to boost the sales of key partners, since they will be able to offer their products and obtain profits digitally without having to expose their health and that of their clients. "
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
spaCollections