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Advisors
Chacón Arenas, Edinson MiguelIssue Date
2020-07-21Keywords
Repelente de InsectosAromaterapia
Modelo de negocio
Insect Repellent
Aromatherapy
Business model
Metadata
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BiocandleAbstract
Biocandle es un modelo de negocio que busca alcanzar la demanda del mercado de repelentes de insectos. Está diseñado en la presentación de una vela aromática que ahuyenta a los insectos y al mismo tiempo proporciona propiedades de aromaterapia que agregan valor a través de las diferentes esencias utilizadas para su elaboración, y a diferencia de otros productos, está hecho con componentes naturales que no son dañinos. a la salud de las personas. El problema que encontramos y, por lo tanto, nos motivó a llevar a cabo este proyecto es que muchas personas tienen problemas con los insectos, sin embargo, no encuentran la manera perfecta de lidiar con ellos, ya que las alternativas que existen actualmente en el mercado no son agradables. para ellos debido al olor y la toxicidad en el caso de tabletas repelentes o repelentes en aerosol y la textura cuando se aplica a la piel en el caso de repelentes en crema. Para comprender el problema, hicimos un análisis del mercado a través de entrevistas y, en consecuencia, pudimos validar el interés en el producto descrito anteriormente. Además, aplicamos diferentes herramientas durante el proyecto, tales como DAFO, marketing y recursos humanos, finanzas y análisis de costos con datos reales de los suministros necesarios para la elaboración y el costo de entrega, entre otros.Biocandle is a business model that seeks to reach the market demand of insect repellents. It is designed in the presentation of an aromatic candle that drives away insects and at the same time it provides aromatherapy properties which add value through the different essences used for its elaboration, and unlike other products, it is made with natural components that are not harmful to people's health. The problem we have found and therefore, motivated us to carry out this project is that many people have problems with insects, however, they do not find the perfect way to deal with them, since the alternatives that currently exist in the market are not pleasant for them due to the smell and toxicity in the case of repellent tablets or spray repellents and the texture when applied to the skin in the case of cream repellents. To understand the problem, we did an analysis to the market through interviews and in consequence, we were able to validate the interest in the product described above. Moreover, we applied different tools during the project such as SWOT, marketing and human resources, Finance and cost analysis with real data of the supplies needed for the elaboration and delivery cost, among others.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
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