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Authors
Caycho Porras, Melissa LissethMartínez Linares, Max Eduard
Pérez Malincovich, Juliott Mircko
Ramírez Vélez, Juan Pedro
Issue Date
2020-02-24
Metadata
Show full item recordOther Titles
B-rentyAbstract
Uno de los principales problemas que afecta la calidad de vida de los ciudadanos es el tráfico y congestión vehicular. Basados en dicha problemática, en el presente informe se investigará la situación actual y verificará la existencia de dicho problema en la ciudad de Lima, Perú. Asimismo, se propondrá una idea de negocio la cual, permitirá contrarrestar dicho mal. Para ello, se evaluaron posibles soluciones y se reconoció como medio alternativo de transporte a la bicicleta, como la micro movilidad más adecuada para atacar el obstáculo referido en nuestra ciudad. Principalmente, la propuesta de solución que se ofrece a lo largo del presente informe, es el alquiler de bicicletas pertenecientes a habitantes de Lima a quienes en adelante llamaremos Arrendadores, hacia terceros llamados Arrendatarios quienes pagarán y accederán a dichos transportes. Además, dicha transacción podrá realizarse a través de una plataforma (aplicación) que nosotros facilitaremos para poner en contacto a solicitantes de bicicletas con personas que quieren poner en alquiler la propia. A fin de validar y levantar información, se realizaron entrevistas y encuestas que validaron nuestras hipótesis. Asimismo, se fijó un precio tomando como referencia el precio base de las empresas competidoras. Finalmente, se realizaron tanto proyecciones financieras como el análisis de las mismas y finalmente, se comprobó la viabilidad, además, la rentabilidad del proyecto.One of the main problems affecting the quality of life of citizens is traffic and traffic jam. Based on this problem, this report will investigate the current situation and verify the existence of this problem in the city of Lima, Peru. Likewise, a business idea will be proposed which will allow counteracting said condition. For that purpose, possible solutions were evaluated and recognized as an alternative means of transport to the bicycle, as the most appropriate micro mobility to attack this obstacle in our city. Mainly, the proposed solution that is offered throughout this report is the rental of bicycles belonging to habitants of Lima whom we will now call Landlords, to third parties called Tenants who will pay and access to said transports. In addition, this transaction would be carried out through a platform (application) that we will facilitate to contact bicycle applicants with people who want to rent their own. In order to validate and gather information, interviews and surveys were conducted that validated our hypotheses. Likewise, a price was set based on the base price of the competing companies. Finally, both financial projections and their analysis were made and finally, the viability was verified, in addition, the profitability of the project.
Type
info:eu-repo/semantics/bachelorThesisRights
Attribution-NonCommercial-ShareAlike 4.0 Internationalinfo:eu-repo/semantics/openAccess
Language
spaCollections
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International