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Authors
Cerna Espinoza, Rocío DamarisFlores Ipanaque, Arnold
Mendoza Lima, Luis Fernando
Rinaby Huerta, Deborah Lorena
Suarez Aleluya, Marlene
Issue Date
2020-07-09
Metadata
Show full item recordAbstract
En el presente documento se presentará el proyecto de una aplicación que brindará tarjetas de presentación digital para personas mayores de 18 años, cuyo estudio se realizó en Lima Metropolitana. Dicho estudio arrojó una demanda insatisfecha debido a que no existe una aplicación en la cual puedan registrar sus datos, como una tarjeta de presentación, y dar a conocer a sus clientes potenciales su contacto. Debido a esto, nació la idea de negocio KITCard, el cual consiste en brindar tarjetas de presentación digital a personas de que deseen expandir su red de contactos networkers, además está tarjeta no solo podrá dar a conocer el contacto, sino podrá mensajear, ver la ubicación del centro laboral de su contacto, ver la agenda, entre otras múltiples opciones. Para poner en marcha el proyecto, se realizará un profundo análisis del mercado, los posibles clientes potenciales y al sector a quien será dirigido nuestro proyecto. Posteriormente se desarrolló el Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos, Plan de Responsabilidad Social Empresarial y Plan Financiero. En cada una de estas áreas daremos a conocer los objetivos y las estrategias que se deseen lograr en los primeros tres años.This document will present the project of an application that will provide digital business cards for people over 18 years of age, whose study was carried out in Metropolitan Lima. This study yielded an unsatisfied demand because there is no application in which they can register their data, such as a business card, and make their contact known to potential customers. Due to this, the KITCard business idea was born, which consists of providing digital business cards to people who want to expand their network of contacts, also this card will not only be able to publicize the contact, but will be able to message, see the location of the workplace of your contact, see the agenda, among many other options. To launch the project, an in-depth analysis of the market, potential clients and the sector to which our project will be directed will be carried out. Subsequently, the Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan, Corporate Social Responsibility Plan and Financial Plan were developed. In each of these areas we will announce the objectives and strategies that you want to achieve in the first three years.
Type
info:eu-repo/semantics/bachelorThesisTrabajo de investigación
Rights
info:eu-repo/semantics/openAccessLanguage
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