Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018
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Authors
Quintana Macchiavello, AntonellaAdvisors
Lodeiros Zubiria, Manuel LuisIssue Date
2019-11-30Keywords
Productos orgánicosEstrategia digital
Redes sociales
Marketing digital
Organic products
Social networks
Digital strategies
Digital marketing
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Digital strategies, through social networks, in relation to brand positioning in organic food stores located in zone 7 of Metropolitan Lima in men and women from 28 to 33 years of NSE A during the year 2018Abstract
En la presente investigación se analizan las estrategias digitales en redes sociales de las tiendas orgánicas con la finalidad de descubrir la consecuencia actual y, en base a eso, se realizan estudios cualitativos y cuantitativos para descubrir si es que el uso constante y estratégico de estas son efectivas para posicionar la marca en el mercado. Según la investigación, el posicionamiento de la marca se ve reforzado. Sin embargo, debe ir acompañado de un desarrollo a nivel marca, no solo a través de redes sociales.In this research, I analyze the digital strategies in social networks of organic stores in order to discover the current consequence and, based on that, qualitative and quantitative studies are carried out to discover if the constant and strategic use of these are effective to position the brand in the market. According to the investigation, the positioning of the brand is reinforced. However, it must be accompanied by a brand-level development, not only through social networks.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons