El Audio Branding como herramienta para posicionar una marca en la mente del consumidor en el mercado peruano (2010 – 2017)
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Authors
Cabala Villanueva , Josué MateoAdvisors
Bacacorzo Díaz, Jorge Francisco MartinIssue Date
2019-12-31Keywords
Audio BrandingIdentidad de marca
Música
Producción musical
Brand identity
Music
Musical production
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Audio Branding as a tool to position a brand in the mind of the consumer in the Peruvian market (2010 - 2017)Abstract
Bajo un análisis de las comunicaciones se pretende dar cuenta de las deficiencias de un sistema musical un poco anticuado y no adaptado a las reglas sociales y de consumo del consumidor actual. Un análisis de las comunicaciones tradicionales da cuenta de la necesidad de vincular la identidad de marca con la música. Luego, se pasa a explicar como la música es capaz de influir en el consumidor, de una forma globlal; tanto cognitiva como sensorialmente. Es mediante un análisis musical que se da razón de como los estudios preliminares de muchos autores se cumplen, así como se es capaz de mostrar sus deficiencias; y que si bien para el ámbito musical y comunicacional, nada es absoluto; el sistema de musicalización que se pretende implementar acerca mucho más a una reacción más acertada del cliente respecto a la marca.Under an analysis of the communications it is tried to give account of the deficiencies of a musical system who has not been adapted and updated to the social and consumption rules of the current consumer. An analysis of traditional communications realizes the need to link brand identity with music. Then, it goes on to explain how music is able to influence the consumer, in a globlal way; both cognitively and sensually. It is through a musical analysis that the reason for how preliminary studies of many authors are fulfilled, as well as being able to show their deficiencies; and that although for the musical and communicational field, nothing is absolute; the musicalization system that is intended to be implemented is much closer to a more successful customer reaction to the brand.
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info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessLanguage
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- Creative Commons