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Authors
Alfaro Cabrera, EmilyDávila López, Daniel
Gonzales Abregú, Maria Nieves
Retamozo Gonzales, Carla Vanessa
Advisors
Espinoza Daniel, Gianfranco AlfredoIssue Date
2019-12-05Keywords
Alimentos naturalesCreación de empresas
Frutas tropicales
Jugos de fruta
Administración de Empresas
Metadata
Show full item recordCitation
Alfaro Cabrera, E., Dávila López, D., Gonzales Abregú, M. N., & Retamozo Gonzales, C. V. (2019). Proyecto empresarial Pitajugo. Retrieved from http://hdl.handle.net/10757/648641Abstract
En la actualidad se ha incrementado la concientización de las personas, sobre la importancia de sentirse adecuadamente saludable, debido a esto se ha investigado sobre La Pitahaya, fruta que contiene una serie de propiedades y beneficios para el ser humano. El resultado de esta investigación, es la creación de PITAJUGOS, empresa que se dedicara a la producción y distribución de este producto que contribuirá a mantener y mejorar los niveles de vida de las personas por su alto contenido en agua, proteínas y vitaminas. Es importante mencionar que en el mercado no se encuentra este producto como jugo natural. Hemos analizado cual es nuestro público objetivo, para así poder plantear nuestros objetivos y que estrategias usaremos en dicho este proyectoNowadays, people's awareness of the importance of feeling adequately healthy has increased. Due to this, research has been carried out on La Pitahaya, a fruit that contains a series of properties and benefits for the human being. The result of this research is the creation of PITAJUGOS, a company dedicated to the production and distribution of this product that will contribute to maintaining and improving the living standards of people due to its high content in water, proteins and vitamins. It is important to mention that this product is not available on the market as a natural juice. We have analyzed which is our target audience, so that we can state our objectives and what strategies we will use in this project.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons