Gestion De La Imagen Y La Reputación Corporativa-IM18-201502

Abstract

During the course we will analyze how corporate identity and reputation are managed adding integrating new concepts to those acquired throughout the career.In this course the Specific Competencies of Analysis and Understanding of Reality and Communication Risk Management are achieved as students formulate communication proposals after analyzing a complex reputational reality; simulating crises ensuring tangible and intangible assets of the organization.