Decisiones De Marketing-CM62-201900

Abstract

Description:The Marketing Decisions course ensures and strengthens the knowledge acquired by students throughout the program showing it in a practical way by setting out a strategy and business objectives making a series of decisions that seek to increase the market share utility and other indicators of the company's management success so that students compete for leadership in a simulated market.Purpose:The course allows students to become executives in charge of a business area in a new company where they will test their interpretation and rational analysis of the data their strategic thinking and their ability to make business decisions as a team understanding the impact on the business results and on the competitive position in the market. The course contributes directly to the development of the core competency Quantitative Reasoning at an advanced level (level 3) and of the specific competency Commercial and Marketing Management at a very advanced level (level 3). The pre-requisite course is Marketing Plan Design (CM59).