Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Authors
Alarcón, ClaudiaIssue Date
2019-09-24
Metadata
Show full item recordAbstract
Para la expositora, nos encontramos en la 4ta revolución industrial: el medio puede ser, literalmente, cualquier cosa, dejando obsoleta la clasificación ATL / BTL y, sin embargo, las audiencias son más difíciles de convencer.Rights
Attribution-NonCommercial-ShareAlike 4.0 InternationalDescription
Conferencia presentada como parte de los Ad days UPC 2019. Claudia Alarcón. Ex directora de operaciones en Havas Perú.Embedded videos
Collections
The following license files are associated with this item:
- Creative Commons
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International