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Authors
Chinguel Degregori, Miguel ÁngelEscudero Bueno, Rocío Marilyn
Girón Torrealva, Milton Cesar
Hinostroza Farromeque, Mirella Mia
Advisors
Núñez Huertas, JaquelineIssue Date
2018-07-14Keywords
Creación de empresasDesarrollo de software de aplicación
Comercio electrónico
Administración de Empresas
Lima (Lima, Perú)
Metadata
Show full item recordCitation
Chinguel Degregori, M. Á., Escudero Bueno, R. M., Girón Torrealva, M. C., & Hinostroza Farromeque, M. M. (2018, July 14). RapidMarket. Universidad Peruana de Ciencias Aplicadas (UPC). Universidad Peruana de Ciencias Aplicadas (UPC), Lima, Perú. Retrieved from http://hdl.handle.net/10757/624777Abstract
RapidMarket, un aplicativo móvil, fácil de descargar y usar en un Smartphone, mediante el cual, el usuario consumidor podrá seleccionar sus productos, pagarlos y recibirlos en su hogar por servicio de delivery, de una manera fácil y rápida. Asimismo, permitirá al cliente poder recibir en la comodidad de su casa, sus productos, ahorrándole tiempo. Por otro lado, aumentaremos los ingresos de los bodegueros al poder contactarlos con los consumidores, logrando un mayor impacto en sus ventas. Con la finalidad de ingresar al mercado, se realizarán campañas de marketing de penetración, contando con publicidad en revistas, vallas y redes sociales. También, contrataremos al personal idóneo que visitará a las bodegas para su afiliación, asegurando que cuenten con el stock necesario y el servicio de delivery.RapidMarket, a mobile application, easy to download and use on a Smartphone, through which the consumer user can select their products, pay them and receive them at home by delivery service, in an easy and fast way. It will also allow the customer to receive their products in the comfort of their home, saving time. On the other hand, we will increase the income of the winemakers by being able to contact them with consumers, achieving a greater impact on their sales. In order to enter the market, penetration marketing campaigns will be carried out, with advertising in magazines, billboards and social networks. Also, we will hire the suitable personnel that will visit the wineries for their affiliation, ensuring that they have the necessary stock and the delivery service.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 3.0 United States
Language
spaCollections
The following license files are associated with this item:
- Creative Commons