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AuthorsFernandez Espinoza, Edizon Joaquin
Lertora España, Denisse
Salvador Castillo, Carlos Augusto
Tantaleán Angulo, Carlos Alberto
AdvisorsNureña Yafac, Nicolás Alfonso
Chacón Arenas, Edinson Miguel
MetadataShow full item record
CitationDe Negocios, P., Mori, A., & Soldevila, L. (2011). Empresa Sr. Pollito. Universidad Peruana de Ciencias Aplicadas (UPC). Retrieved from http://hdl.handle.net/10757/622860
AbstractThe company Mr. Pollito is dedicated to the preparation and marketing of chicken sandwiches and aimed at executives of socioeconomic level A and B who go to their work centers without having breakfast at home for lack of time, seeks to satisfy the lack to feed their consumers through healthy products. Mastery in finance, administrative management, sales techniques and sandwich making provide strengths for the company. The upward trend in the consumption of snacks, the preference for low-fat foods and the increase in the use of social networks to seek information from the population provide opportunities for the business. The competition is classified in formal and informal, formal competition is confectionery and coffee shops that offer quality products but at a high price and informal competition is made up of street vendors who offer low quality products at a low price. The company establishes three marketing activities to publicize its brand, the distribution of flyers, Facebook advertising and tastings at the points of sale. The location of the production plant in the district of Surquillo was chosen following the criterion of proximity to customers to minimize transport logistics costs. The company will have ten workers on the payroll, two annual trainings on food handling will be carried out and the staff will be motivated by awarding the worker of the month. The project horizon is five years, the initial investment will be S / 61,685.73 financed by 40% by own capital and 60% by external capital through a bank loan from BBVA Banco Continental with a TEA of 10%. The unit sale price of the sandwiches is S4.00 and the breakeven point for the first year of operations is 161,050 sandwiches. The project is viable from the economic point of view since the IRR of the freely available cash flow of 131% is higher than the industry's COK of 11.31% The project is viable from the financial point of view since the IRR of the investor's cash flow of 285% is greater than the WACC of 8.72%
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